Comments on: Does size matter? (When it comes to word of mouth movements, that is.) http://brainsonfire.com/blog/2008/03/12/does-size-matter-when-it-comes-to-word-of-mouth-movements-that-is/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Wed, 03 Dec 2008 06:32:26 +0000 http://wordpress.org/?v=2.5.1 By: Steve Bannister http://brainsonfire.com/blog/2008/03/12/does-size-matter-when-it-comes-to-word-of-mouth-movements-that-is/#comment-156441 Steve Bannister Wed, 19 Mar 2008 12:21:19 +0000 http://brainsonfire.com/blog/2008/03/12/does-size-matter-when-it-comes-to-word-of-mouth-movements-that-is/#comment-156441 Great post! I have been only blogging since last fall and I have been wondering about how to gain a following. You put it quite succintly when you compared 25,000 curiosity and freebie seekers to 2,500 hard core enthusiasts. Engagement, authenticity, identity! Man, that is so very true about what "word of mouth" is all about. I have found in my blogging adventures that it is also what the blogosphere is all about. Thanks for the great post. You have an interesting, creative and gritty blog (the website is cool too). I'll be back! Cheers, Steve Great post!

I have been only blogging since last fall and I have been wondering about how to gain a following.

You put it quite succintly when you compared 25,000 curiosity and freebie seekers to 2,500 hard core enthusiasts.

Engagement, authenticity, identity! Man, that is so very true about what “word of mouth” is all about. I have found in my blogging adventures that it is also what the blogosphere is all about.

Thanks for the great post. You have an interesting, creative and gritty blog (the website is cool too).

I’ll be back!

Cheers,
Steve

]]> By: Alison Byrne Fields http://brainsonfire.com/blog/2008/03/12/does-size-matter-when-it-comes-to-word-of-mouth-movements-that-is/#comment-156153 Alison Byrne Fields Sat, 15 Mar 2008 16:01:55 +0000 http://brainsonfire.com/blog/2008/03/12/does-size-matter-when-it-comes-to-word-of-mouth-movements-that-is/#comment-156153 Keep fighting the good fight, Spike, and stick to your guns. Your work -- and the work of your colleagues at Brains on Fire -- is an inspiration to those of us who share your ideals. Keep fighting the good fight, Spike, and stick to your guns. Your work — and the work of your colleagues at Brains on Fire — is an inspiration to those of us who share your ideals.

]]> By: Christy http://brainsonfire.com/blog/2008/03/12/does-size-matter-when-it-comes-to-word-of-mouth-movements-that-is/#comment-155948 Christy Thu, 13 Mar 2008 14:27:20 +0000 http://brainsonfire.com/blog/2008/03/12/does-size-matter-when-it-comes-to-word-of-mouth-movements-that-is/#comment-155948 Spike, I see this same "shiny object" effect with search engine rankings, too. Sure, we can fool the system to be ranked in first position for something, get lots of responses, but then either our position falls (lack of sound SEO strategy), or someone else pulls a similar trick and takes the spot. Heck, I've even seen that position be maintained, but the responses drop off (not every time, but it has happened). The searchers have moved on to the next shiny web site that offers to answer their every need. The "pretty, shiny" effect is especially bad if you're looking for long-term results or repeat business. Spike, I see this same “shiny object” effect with search engine rankings, too. Sure, we can fool the system to be ranked in first position for something, get lots of responses, but then either our position falls (lack of sound SEO strategy), or someone else pulls a similar trick and takes the spot. Heck, I’ve even seen that position be maintained, but the responses drop off (not every time, but it has happened).

The searchers have moved on to the next shiny web site that offers to answer their every need. The “pretty, shiny” effect is especially bad if you’re looking for long-term results or repeat business.

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