On-Air + Online + On-DVR = More eyeballs watching Jericho
March 6th, 2008
Sorry for the second Jericho post in two weeks but I couldn’t resist. CBS just released some good news for Jericho fans, but inside that news is an intriguing story of how the DVR is changing the viewing world and now how the networks have to look at the numbers.
“Jericho” and “Big Brother” Viewer Engagement Across Multi-Platforms Is Far Greater Than Initial Same Day Ratings Indicate. Source: CBS Press Release.
This numbers have changed Jericho from a modest traditional viewing audience into a multi-platform audience as complex as the show itself. According to Nielsen Live Plus 7-Day ratings, JERICHO’s second season premiere (Feb. 12) ratings increased by +15% in adults 18-49 (3.0/07 from 2.6/07), +17% in adults 25-54 (3.5/08 from 3.0/07) and by more than one million viewers (8.14m from 7.13m, +14%) compared to its live plus same day ratings.
According to CBS Interactive Research, the second season premiere episode of JERICHO was streamed 520,000 times across the CBS Audience Network during its first week (Feb. 12-18) and 700,000 times over a 14-day period (Feb. 12-25).
JERICHO’s other online engagement during its second season premiere week included 760,000 streams of episodes from its first season and 130,000 streams of various clips, upping JERICHO’s first week cumulative streams to 1.41 million.
Additional online engagement for JERICHO that week included five times the volume of JERICHO searches vs. the prior four weeks, seven times the daily traffic to JERICHO message boards (compared to mid-January traffic) and three times the average daily blog posts.
Jericho’s rich viewing experience appears to be natural for this multi-platform success and I’m beginning to think part of the story behind this is the viewers really feel like they are responsible for the shows success. Lost is like the Godfather it has the hype, and the marketing machine and I feel less connected to the show as each season has played out. Jericho really feels like it’s a renegade, hanging on by a thread. I might be reaching here but, maybe that’s why this multi-viewing audience feels so grass-roots. People are blogging, streaming video’s connecting and digging into the story not some orchestrated on-line television game experience.
Other posts by Geno.
Alva says:
I have to say that Jericho is easily one of my favorite shows. That said, I think I have seen very few episodes on TV during the airtime. I watch almost all of them online or on my DVR. So, I can totally understand this.
March 7th, 2008 at 8:43 am