Comments on: What will it take to move CMOs? http://brainsonfire.com/blog/2008/03/05/what-will-it-take-to-move-cmos/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Sat, 30 Aug 2008 10:00:13 +0000 http://wordpress.org/?v=2.5.1 By: BIG Kahuna http://brainsonfire.com/blog/2008/03/05/what-will-it-take-to-move-cmos/#comment-155516 BIG Kahuna Thu, 06 Mar 2008 01:01:05 +0000 http://brainsonfire.com/blog/2008/03/05/what-will-it-take-to-move-cmos/#comment-155516 I went through these same trials and tribulations with "branding" 12 years ago. Then they (CMO's) called it "fluff" or "warm and fuzzy". How funny huh? I said it to Spike and I'll say it to you. Stick to your guns. Turn away business that doesn't fit. If they don't "get it" they're not right for you. I can't tell you how much business we've lost and turned down because they didn't get it. We refuse every RFP we receive unless they will meet with us in person. We bill for all our services. I can tell you that the one's that do get it are great. Don't get frustrated get concentrated. I went through these same trials and tribulations with “branding” 12 years ago. Then they (CMO’s) called it “fluff” or “warm and fuzzy”. How funny huh?

I said it to Spike and I’ll say it to you. Stick to your guns. Turn away business that doesn’t fit. If they don’t “get it” they’re not right for you. I can’t tell you how much business we’ve lost and turned down because they didn’t get it.

We refuse every RFP we receive unless they will meet with us in person. We bill for all our services.

I can tell you that the one’s that do get it are great. Don’t get frustrated get concentrated.

]]> By: Ben McConnell http://brainsonfire.com/blog/2008/03/05/what-will-it-take-to-move-cmos/#comment-155491 Ben McConnell Wed, 05 Mar 2008 20:21:13 +0000 http://brainsonfire.com/blog/2008/03/05/what-will-it-take-to-move-cmos/#comment-155491 I absolutely LOVE the first sentence of your post. I love it because it summarizes how many marketers categorize word of mouth: as an attachment. A separate discipline. Something that can be outsourced. The reality is that substantive, authentic word of mouth is built on DNA, not an RFP. You look good on that soapbox! I absolutely LOVE the first sentence of your post.

I love it because it summarizes how many marketers categorize word of mouth: as an attachment.

A separate discipline.

Something that can be outsourced.

The reality is that substantive, authentic word of mouth is built on DNA, not an RFP.

You look good on that soapbox!

]]> By: olivier blanchard http://brainsonfire.com/blog/2008/03/05/what-will-it-take-to-move-cmos/#comment-155476 olivier blanchard Wed, 05 Mar 2008 18:10:58 +0000 http://brainsonfire.com/blog/2008/03/05/what-will-it-take-to-move-cmos/#comment-155476 "Most CMO’s just want to look the other way when those magic (and sometimes fanatical) fan moments happen. Why? I just don’t get it. This new thing - loud and proud customers taking co-ownership of your success - is very real and can be ignited with energy and passion and tools to help them spread the word even faster and louder." Robbin, when was the last time you met a truly inspired and inspiring and passionate CEO or CMO? The kind that actually likes to mingle with his company's customers... or genuinely loves using his/her own products and services? 4 out of 30 isn't a bad ratio at all. I would have guessed 4 out of 300. “Most CMO’s just want to look the other way when those magic (and sometimes fanatical) fan moments happen. Why? I just don’t get it. This new thing - loud and proud customers taking co-ownership of your success - is very real and can be ignited with energy and passion and tools to help them spread the word even faster and louder.”

Robbin, when was the last time you met a truly inspired and inspiring and passionate CEO or CMO? The kind that actually likes to mingle with his company’s customers… or genuinely loves using his/her own products and services?

4 out of 30 isn’t a bad ratio at all. I would have guessed 4 out of 300.

]]> By: Christy http://brainsonfire.com/blog/2008/03/05/what-will-it-take-to-move-cmos/#comment-155473 Christy Wed, 05 Mar 2008 18:02:46 +0000 http://brainsonfire.com/blog/2008/03/05/what-will-it-take-to-move-cmos/#comment-155473 Clearly this is the definitive missive on business communication. Period. Nicely said. Clearly this is the definitive missive on business communication. Period.

Nicely said.

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