Been thinking more lately about the concept of sustainability in marketing. The questions that keep popping into my head are: What do the dynamics of a sustainable marketing movement or program look like? And, more importantly, how would we go about measuring that?
No surprises to anyone reading this probably, but marketing – corporate America, in […]

And this time it’s with 275 authors.
I was fortunate enough to be included in the maiden voyage of AoC last year, which is currently in a Bum Rush to blaze up the Amazon charts this weekend. Last year there were 100+ contributors. This year, there’s 275. Wow. And without further adieu, here are those authors:
Adam […]

I was going to write about loyalty programs today. How my wallet can’t get any fatter with plastic frequent customer cards. How I’m tired of “loyalty” programs that require me to redeem emailed or, worse, ground mailed coupons for a discount. How what I really want is to not have to work at feeling special […]

On Tuesday, Geno gave us his thoughts about what sustainable word of mouth looks like. And, as he mentioned, around here it is our goal to help create movements so powerful that if Brains on Fire – or our client’s budget – were to get hit by a bus (God forbid) that the movement would […]

Easter Sunday morning I got up groggy from a trip to the west coast, clicked on the television and shared my coffee with Duran Duran on A&E’s Private Sessions.
I’ve always enjoyed the A&E Private Sessions but this one caught my attention because of a comment by bassist John Taylor. John made the comment that they […]

When terms get used and abused to the extent they lose some meaning, it forces me to reevaluate how I define the word. For example, SUSTAINABLE. Over the last couple months I’ve seen marketers throw around this word in ways I don’t feel are appropriate.
To think sustainable, I think you have to start with […]

Sometimes all you can say is that you can’t have said it better yourself. Case in point is Mack’s new post up at The Viral Garden. He recaps his panel at SXSW (The Future of Corporate Blogging) and in his observations, he has a couple of nice, juicy nuggets:
The key takeaway I had from the […]

Last week some self-proclaimed Brains on Fire admirers from Matchstic in Atlanta came up for a visit. I was out of town, so I missed out on meeting them, but I just read this post where they commented on our “flat” organization. And it got me thinking.
It’s true — we are about as flat as […]

Have you read the AdWeek article written by Alex Bogusky? I first discovered it via AdPulp and the sharp eye of David Burn. It’s a good read, but the part I like best is this:
“We are so lucky to be in a creative field at a time when the economy is running on creativity. Yet […]

Now you can name Pontiac’s new sport truck. (It looks like a newer version of the El Camino to me.)
Pontiac is jumping on the user generated content bandwagon and has created a mini-site where folks can suggest names for this “bad boy.” (Their words, not mine.) What do you get in return? Well, bragging rights, […]