Comments on: The Problem with Advertising on Social Networks http://brainsonfire.com/blog/2008/02/18/the-problem-with-advertising-on-social-networks/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Wed, 03 Dec 2008 06:23:47 +0000 http://wordpress.org/?v=2.5.1 By: Center Line Idea Log » Blog Archiv » Mobile Marketing: How Not To Tick Us Off http://brainsonfire.com/blog/2008/02/18/the-problem-with-advertising-on-social-networks/#comment-161955 Center Line Idea Log » Blog Archiv » Mobile Marketing: How Not To Tick Us Off Wed, 30 Apr 2008 02:19:49 +0000 http://brainsonfire.com/blog/2008/02/18/the-problem-with-advertising-on-social-networks/#comment-161955 [...] no one wants an ad sent to them via text or voice. And (despite what I said and still believe in this comment) I can ignore a banner ad on a mobile version of a website as well as I can when browsing on my [...] [...] no one wants an ad sent to them via text or voice. And (despite what I said and still believe in this comment) I can ignore a banner ad on a mobile version of a website as well as I can when browsing on my [...]

]]> By: D Lawrence http://brainsonfire.com/blog/2008/02/18/the-problem-with-advertising-on-social-networks/#comment-154634 D Lawrence Sat, 23 Feb 2008 21:48:08 +0000 http://brainsonfire.com/blog/2008/02/18/the-problem-with-advertising-on-social-networks/#comment-154634 Much as I hate to admit it, banner advertising is not dead. But when the creative department, tweaks the dickens out of an ad, so that it does everything but wash your back, its annoying. (ie MSN front page and various other landing pages.) I'm for finding better ways to spend ad dollars, and social nets aren't always the best way to go. Unless you absolutely need that demo. Much as I hate to admit it, banner advertising is not dead. But when the creative department, tweaks the dickens out of an ad, so that it does everything but wash your back, its annoying. (ie MSN front page and various other landing pages.) I’m for finding better ways to spend ad dollars, and social nets aren’t always the best way to go. Unless you absolutely need that demo.

]]> By: Jenny http://brainsonfire.com/blog/2008/02/18/the-problem-with-advertising-on-social-networks/#comment-154449 Jenny Wed, 20 Feb 2008 15:41:07 +0000 http://brainsonfire.com/blog/2008/02/18/the-problem-with-advertising-on-social-networks/#comment-154449 while i don't click on banner ads, a lot of times i do see them and if they are especially eye-catching, i see what it's advertising. the one thing i get annoyed about though is i usually don't notice them until i'm waiting on another page i've clicked to load and then they are gone and when i hit the back button to see it again, it's some other ad. the nice thing about facebook is if you do that you can go to the page they have with all the ads on it to see what you 'missed' (which is usually nothing anyway). while i don’t click on banner ads, a lot of times i do see them and if they are especially eye-catching, i see what it’s advertising. the one thing i get annoyed about though is i usually don’t notice them until i’m waiting on another page i’ve clicked to load and then they are gone and when i hit the back button to see it again, it’s some other ad. the nice thing about facebook is if you do that you can go to the page they have with all the ads on it to see what you ‘missed’ (which is usually nothing anyway).

]]> By: David Linke http://brainsonfire.com/blog/2008/02/18/the-problem-with-advertising-on-social-networks/#comment-154349 David Linke Wed, 20 Feb 2008 00:40:22 +0000 http://brainsonfire.com/blog/2008/02/18/the-problem-with-advertising-on-social-networks/#comment-154349 The individuals that made Facebook what it is, with hundreds of millions of subscribers, are also the ones that can break it. A marketing strategy that has banner ad's on facebook as a key component has forgotten the Hulla Hoop and the Yo-yo. The market that you want is ignoring your at the moment and will not be there tomorrow (or next year). The individuals that made Facebook what it is, with hundreds of millions of subscribers, are also the ones that can break it. A marketing strategy that has banner ad’s on facebook as a key component has forgotten the Hulla Hoop and the Yo-yo. The market that you want is ignoring your at the moment and will not be there tomorrow (or next year).

]]> By: John Lane http://brainsonfire.com/blog/2008/02/18/the-problem-with-advertising-on-social-networks/#comment-154330 John Lane Tue, 19 Feb 2008 20:58:13 +0000 http://brainsonfire.com/blog/2008/02/18/the-problem-with-advertising-on-social-networks/#comment-154330 Whether or not you are the one clicking on banner ads, someone is. So change "lies" to the in-this-case-appropriate-synonym "aspirations" and the clever marketer may yet see an opening for a targeted banner ad. Whether or not you are the one clicking on banner ads, someone is. So change “lies” to the in-this-case-appropriate-synonym “aspirations” and the clever marketer may yet see an opening for a targeted banner ad.

]]> By: Justin http://brainsonfire.com/blog/2008/02/18/the-problem-with-advertising-on-social-networks/#comment-154303 Justin Tue, 19 Feb 2008 12:38:51 +0000 http://brainsonfire.com/blog/2008/02/18/the-problem-with-advertising-on-social-networks/#comment-154303 Luckily, I block most of that junk with AdBlock Plus in Firefox. But I'm with Scott. I've never in my life clicked a banner ad. I just kind of "tune them out" I guess. They are just visual noise. Luckily, I block most of that junk with AdBlock Plus in Firefox.

But I’m with Scott. I’ve never in my life clicked a banner ad. I just kind of “tune them out” I guess. They are just visual noise.

]]> By: Greg http://brainsonfire.com/blog/2008/02/18/the-problem-with-advertising-on-social-networks/#comment-154196 Greg Mon, 18 Feb 2008 18:42:46 +0000 http://brainsonfire.com/blog/2008/02/18/the-problem-with-advertising-on-social-networks/#comment-154196 Facebook's Beacon was the answer to that...learn what people value by tracking how they spend their money. The application of that data should go well beyond banner ads. Facebook’s Beacon was the answer to that…learn what people value by tracking how they spend their money. The application of that data should go well beyond banner ads.

]]> By: Scott White http://brainsonfire.com/blog/2008/02/18/the-problem-with-advertising-on-social-networks/#comment-154190 Scott White Mon, 18 Feb 2008 17:35:48 +0000 http://brainsonfire.com/blog/2008/02/18/the-problem-with-advertising-on-social-networks/#comment-154190 I have a Facebook profile and I've started a branding group on Facebook. I can honestly say I've never once clicked a banner ad. As a matter of fact I can't honestly tell you the last time I've ever clicked any banner ad. Banner ads are like TV commercials, just a lot of trash. I have a Facebook profile and I’ve started a branding group on Facebook. I can honestly say I’ve never once clicked a banner ad. As a matter of fact I can’t honestly tell you the last time I’ve ever clicked any banner ad.

Banner ads are like TV commercials, just a lot of trash.

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