Comments on: Brand Synergy… or Not http://brainsonfire.com/blog/2008/02/01/brand-synergy-or-not/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Wed, 03 Dec 2008 07:04:05 +0000 http://wordpress.org/?v=2.5.1 By: North Country Guy http://brainsonfire.com/blog/2008/02/01/brand-synergy-or-not/#comment-153879 North Country Guy Thu, 14 Feb 2008 22:03:37 +0000 http://brainsonfire.com/blog/2008/02/01/brand-synergy-or-not/#comment-153879 Reading further into this, it makes me think of back when I played football. I was a swet-hog. Sweating was something that I could do without trying. I was a defensive lineman playing at the college level. Long story short, my sweat stunk. It creeped into my pads. My pads stunk. Throughout my time, I tried numerous remedies to counter that stank. Febreeze, cologne, and air freshener to name a few. Each time, it was just a layer of new smell on top of fat-guy sweat. Bringing it back to the shoes, I can see how this would seem like a great idea in the boardroom, but in practicality I only imagine that the consumers of these shoes will have one whiff of Dr. Scholls odor eater followed by a whiff of sweat, followed by a whiff of fruity Kool-Aid. Reading further into this, it makes me think of back when I played football. I was a swet-hog. Sweating was something that I could do without trying. I was a defensive lineman playing at the college level.

Long story short, my sweat stunk. It creeped into my pads. My pads stunk. Throughout my time, I tried numerous remedies to counter that stank. Febreeze, cologne, and air freshener to name a few. Each time, it was just a layer of new smell on top of fat-guy sweat. Bringing it back to the shoes, I can see how this would seem like a great idea in the boardroom, but in practicality I only imagine that the consumers of these shoes will have one whiff of Dr. Scholls odor eater followed by a whiff of sweat, followed by a whiff of fruity Kool-Aid.

]]> By: Virginia Miracle http://brainsonfire.com/blog/2008/02/01/brand-synergy-or-not/#comment-153438 Virginia Miracle Sat, 09 Feb 2008 15:47:30 +0000 http://brainsonfire.com/blog/2008/02/01/brand-synergy-or-not/#comment-153438 Oh dear. I'm not sure I want my feet to smell like anything that goes in my mouth. Maybe feet that smell like the beach or a pleasant surrounding might be nice. But I guess the beach doesn't have a brand representing it to form a partnership with a shoe company... Oh dear. I’m not sure I want my feet to smell like anything that goes in my mouth. Maybe feet that smell like the beach or a pleasant surrounding might be nice. But I guess the beach doesn’t have a brand representing it to form a partnership with a shoe company…

]]> By: MyBestInvest http://brainsonfire.com/blog/2008/02/01/brand-synergy-or-not/#comment-152828 MyBestInvest Fri, 01 Feb 2008 22:48:24 +0000 http://brainsonfire.com/blog/2008/02/01/brand-synergy-or-not/#comment-152828 It doesn't seem like the most natural of marriages, does it? I could see a partnership with a soap or deodorant brand, but Kool-Aid? I'm just not seeing it. And isn't this putting a ton of emphasis on smell as the identifying characteristic of Kool-Aid rather than taste or nutrition? Has anyone ever grabbed a cool drink because it smells good? It doesn’t seem like the most natural of marriages, does it?

I could see a partnership with a soap or deodorant brand, but Kool-Aid? I’m just not seeing it.

And isn’t this putting a ton of emphasis on smell as the identifying characteristic of Kool-Aid rather than taste or nutrition? Has anyone ever grabbed a cool drink because it smells good?

]]> By: Matty http://brainsonfire.com/blog/2008/02/01/brand-synergy-or-not/#comment-152822 Matty Fri, 01 Feb 2008 21:55:38 +0000 http://brainsonfire.com/blog/2008/02/01/brand-synergy-or-not/#comment-152822 My question is, are they going to put Kool-Aid Man in a pair of Reebok Cross-trainers? If so, I suggest the Reebok pumps, those things would make a great come back if Kool-Aid Man was sporting them! My question is, are they going to put Kool-Aid Man in a pair of Reebok Cross-trainers? If so, I suggest the Reebok pumps, those things would make a great come back if Kool-Aid Man was sporting them!

]]> By: olivier blanchard http://brainsonfire.com/blog/2008/02/01/brand-synergy-or-not/#comment-152817 olivier blanchard Fri, 01 Feb 2008 21:19:51 +0000 http://brainsonfire.com/blog/2008/02/01/brand-synergy-or-not/#comment-152817 They could have started by making a better shoe. I'll take a Koolaid flavored wristband though. They could have started by making a better shoe.

I’ll take a Koolaid flavored wristband though.

]]> By: Mr. Steve http://brainsonfire.com/blog/2008/02/01/brand-synergy-or-not/#comment-152807 Mr. Steve Fri, 01 Feb 2008 19:44:44 +0000 http://brainsonfire.com/blog/2008/02/01/brand-synergy-or-not/#comment-152807 The real question is, will Kool-Aid return the favor, and release a Kool-Aid that tastes like sweaty feet? The real question is, will Kool-Aid return the favor, and release a Kool-Aid that tastes like sweaty feet?

]]> By: Sherida http://brainsonfire.com/blog/2008/02/01/brand-synergy-or-not/#comment-152798 Sherida Fri, 01 Feb 2008 17:28:00 +0000 http://brainsonfire.com/blog/2008/02/01/brand-synergy-or-not/#comment-152798 Is this line for children or adults? I skimmed the Brandweek article, but didn't see details. If it's a children's line, then I can *sort* of see the coolness factor...and kids won't care if the shoes smell nasty after a week or two of serious sweating. An adult line is something else. Can you imagine running on the treadmill at the gym and being amushed by the overwhelming fruit scent of Kool-Aid? No, thank you. Is this line for children or adults? I skimmed the Brandweek article, but didn’t see details. If it’s a children’s line, then I can *sort* of see the coolness factor…and kids won’t care if the shoes smell nasty after a week or two of serious sweating. An adult line is something else. Can you imagine running on the treadmill at the gym and being amushed by the overwhelming fruit scent of Kool-Aid? No, thank you.

]]> By: Spike http://brainsonfire.com/blog/2008/02/01/brand-synergy-or-not/#comment-152793 Spike Fri, 01 Feb 2008 16:28:51 +0000 http://brainsonfire.com/blog/2008/02/01/brand-synergy-or-not/#comment-152793 For some reason, this conjures up an image of my feet getting stained in red Kool-Aid. For some reason, this conjures up an image of my feet getting stained in red Kool-Aid.

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