Archive for February, 2008

What Mickey Mouse can teach us about engaging our guests.

Friday, February 29th, 2008

Today’s post comes from Mr. Steve, the First Impression at Brains on Fire and one of the bigger fans of Disney that you’ll come across in your lifetime. 
My obsession with all things Disney does more for me than sap every spare dollar I earn.  It gives me the chance to experience first-hand, an entire masters […]

To Trust or Not To Trust

Wednesday, February 27th, 2008

Have you ever wondered what makes one person trust another person?
Humans are fundamentally social creatures – we’re wired to be that way. It’s adaptive to be that way. None of us can thrive alone. But we can thrive, and have for the past 3.5 million years, through community. Central to this dynamic is the mysterious […]

Holy crap… no more Polaroids?

Tuesday, February 26th, 2008

Well, that was close to the first thought that popped in my head after I read this story on cnn.com about Polaroid fans pondering a filmless future. I’ve been a Polaroid fan a long, long time. My first camera was a Polaroid and I’ve used them from school projects to Brains on Fire projects. I’m […]

Word of Mouth Tactics are not Movements

Monday, February 25th, 2008

I didn’t catch the Oscars last night, but Cordell commented that everyone and their mother are creating consumer-generated media contests. (The boys at AdPulp touched on this as well.) And that’s GOOD. They’re inviting participation. Getting customers involved with the brand. Baby steps, people. Baby steps.
The thing that I’d like to make clear is that […]

Overheard in the Brains on Firesphere…

Friday, February 22nd, 2008

Yesterday afternoon we all huddled together on the third floor, opened some beer and wine and had our 2008 kick-off meeting. It was a great Kool-Aid drinking time to talk about who we are, what we stand for and set some goals for this year to practice what we preach.

Here are my favorite sound bytes […]

Hanging out with the Fiskateers

Thursday, February 21st, 2008

It’s hard to believe that it’s only been a little over 20 months since Fiskars embraced their customers and co-created a little community called the Fiskateers. Last week co-worker Carrie Woodward and I attended the Craft and Hobby Associations Winter Convention in Anaheim, CA. This was my second time attending CHA and IMO it was […]

Jericho playing the numbers

Wednesday, February 20th, 2008

Some of you might remember I made a post back in June about fans of the television show Jericho taking a stand against CBS and fighting to stop the show from being cancelled.
Last night was the second episode from this season; Condor. BTW, I thought it was a really good episode, lots of action and […]

The Power of Secrets

Tuesday, February 19th, 2008

Continuing in my weekly readings theme, GOOD Magazine’s Ligaya Mishan writes on the rising popularity of speakeasy restaurants. Yes, that’s secret restaurants in cities all over the world that survive completely on word of mouth.
Let’s put aside for a moment the fact that there are no check-ins with fire marshals or sanitary code people, shall […]

The Problem with Advertising on Social Networks

Monday, February 18th, 2008

I have a problem with my magazines. I only subscribe to three – Fast Company, Fortune and GOOD (and Business 2.0 before they stopped printing it). But it seems that they all come at the same time and I never get around to reading them. Anyway, long story short I sat down last night and […]

Your Biggest Fan

Friday, February 15th, 2008

Sometimes, when I send questions to the Brains on Fire Curiosity Team, I have a specific project or client in mind. Sometimes, I just happen to be scratching my noggin about something. Sometimes, I just feel like it’s been too long since I’ve engaged them, and I’d better ask them something. So […]