Archive for January, 2008

The New Brand Ambassadors vs. ?

Thursday, January 3rd, 2008

Adweek has a new piece on “evangelical citizen marketers” (didn’t Ben and Jackie coin that term?) and how companies are using these folks in their marketing mixes. Let me say right up front that I think it’s a very informative article with a lot of examples of new techniques that companies are using to engage [...]

Rainbow Annie is the Angel of Death

Wednesday, January 2nd, 2008

That title got your attention, eh? Well… I’m about to do more of that theatre blogging that you all love so much.
You see, for the past couple of weeks, my theatre company - The Distracted Globe - has been working on a new show. One member wrote it, one is directing it, one [...]

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