Make dreams come true
The Golden Ticket to every attraction
Keep a Dream Blog
Spread magic and inspiration in random communities
Talk magic-making with members of the media
The above is just a taste of the responsibilities that a very lucky Disney fan will fulfill as the CMO (Chief Magic Officer) for Disney. Disney extended “The Year of a [...]

Papa Seth coined the term “Permission Marketing” way back in 1999 referring to the digital world. And there have been different variations on it over the years. But Robbin was talking about permission marketing yesterday in a whole new way…
It’s about this new world of honesty and transparency. It’s about creating a culture – an [...]

I got a great link from a friend yesterday that I just had to share.
HEMA is apparently a Dutch department store.  Open since 1926, they now have over 150 locations throughout Europe.  I’ve never been, but I’m sure they’re pretty standard as department stores go.  However, they have managed to do something pretty interesting with [...]

Okay, I’ve posted before about my LOST addiction.  In fact, I’m currently re-watching the entire series in preparation for the upcoming season 4 premiere (January 31… I will be taking no calls).  So yeah.  I’m a big LOST freak.  But I’m not the only one around here.  I just mentioned that I’m blogging about LOST, [...]

This just in from one of our First Impressionists, Chris:
“We all know about full disclosure and transparency, but it appears that so called viral marketing has gotten such a bad rap that people feel the need to assure others they’re not promoting products ‘virally.’ “
But it’s not a half-bad idea. Follow the link and you’ll [...]

Adweek reports today that there is a rise in the interest of companies that track online behaviors and help advertisers focus in on these “targets” to market to bring advertising to their virtual doorstep based on many different methods.
“…with some betting on new methods to get a fuller view of customer behavior from the current [...]

It seems like everywhere you turn right now, everyone is talking about a coming economic recession. The news, politicians, financial forecasters, etc, etc. A lot of people agree. And a lot of people don’t agree. (Personally, I think the easiest way for a recession to happen is to have a lot of people talking about [...]

We’ve been playing Guitar Hero at Brains On Fire for the last two years and it’s become a staple of parties, and even Rage Against the Haze teen events.
Just in time for the holiday season Harmonix (the original developers of Guitar Hero) came out with Rock Band. At first I thought it was a [...]

So almost one year ago, Jennifer wrote a post about how her love affair with Bath & Body Works was waning due to the fact that they were discontinuing some of her favorite scents. We could just leave it there, but then this post wouldn’t make much sense, would it?
Over the past 12 months, something [...]

We were in a meeting last week discussing why a lot of companies out there are flirting with the idea of adding word of mouth marketing to their communication mix, but not committing.
“Because it’s not ‘safe,’” someone commented.
But what IS safe? What IS a sure thing? Print? Radio? Sales team pep rallies?
Turning your company into [...]