Comments on: You never get a second chance to make a good first WOM impression http://brainsonfire.com/blog/2008/01/31/you-never-get-a-second-chance-to-make-a-good-first-wom-impression/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Wed, 03 Dec 2008 06:47:40 +0000 http://wordpress.org/?v=2.5.1 By: Alexander Koerner http://brainsonfire.com/blog/2008/01/31/you-never-get-a-second-chance-to-make-a-good-first-wom-impression/#comment-152774 Alexander Koerner Fri, 01 Feb 2008 12:39:04 +0000 http://brainsonfire.com/blog/2008/01/31/you-never-get-a-second-chance-to-make-a-good-first-wom-impression/#comment-152774 I agree stongly to that! Because of that we (www.lemon5.de) are doing two essential steps before we plan or even start a program / campaign for our clients: 'wom-checkup' (checking who, where and how people are talking about the brand, which expectations and needs customer share etc.) and 'wom ready' (developing brand, product, business processes etc. to prevent from unmet consumer expectations which lead to negative buzz and derogate advocating). I agree stongly to that!
Because of that we (www.lemon5.de) are doing two essential steps before we plan or even start a program / campaign for our clients:
‘wom-checkup’ (checking who, where and how people are talking about the brand, which expectations and needs customer share etc.) and ‘wom ready’ (developing brand, product, business processes etc. to prevent from unmet consumer expectations which lead to negative buzz and derogate advocating).

]]> By: David Niall Wilson http://brainsonfire.com/blog/2008/01/31/you-never-get-a-second-chance-to-make-a-good-first-wom-impression/#comment-152769 David Niall Wilson Fri, 01 Feb 2008 12:08:05 +0000 http://brainsonfire.com/blog/2008/01/31/you-never-get-a-second-chance-to-make-a-good-first-wom-impression/#comment-152769 My company is perfect proof of concept here. We service logistics in the USCG and we started by building a staff of retired commanding officers and other key personnel who'd been doing the work we support for years, and who had the WOM connections that can lead to further connections. It brought us from a small startup to an Inc 500 company in only a few short years. I'm the IT Director, so I get some credit for making it all work better...but those guys who "dot the i's and cross the t's" are the bread and butter of the reputation. -DNW My company is perfect proof of concept here. We service logistics in the USCG and we started by building a staff of retired commanding officers and other key personnel who’d been doing the work we support for years, and who had the WOM connections that can lead to further connections. It brought us from a small startup to an Inc 500 company in only a few short years.

I’m the IT Director, so I get some credit for making it all work better…but those guys who “dot the i’s and cross the t’s” are the bread and butter of the reputation.

-DNW

]]> By: Dick Carlson http://brainsonfire.com/blog/2008/01/31/you-never-get-a-second-chance-to-make-a-good-first-wom-impression/#comment-152708 Dick Carlson Fri, 01 Feb 2008 04:08:22 +0000 http://brainsonfire.com/blog/2008/01/31/you-never-get-a-second-chance-to-make-a-good-first-wom-impression/#comment-152708 I'm thinking you may be talking about a certain large coffee company here in sunny Seattle, that just fired it's CEO and brought in the founder to try to right the ship. Or were you just speaking in general terms? I’m thinking you may be talking about a certain large coffee company here in sunny Seattle, that just fired it’s CEO and brought in the founder to try to right the ship.

Or were you just speaking in general terms?

]]> By: Spike http://brainsonfire.com/blog/2008/01/31/you-never-get-a-second-chance-to-make-a-good-first-wom-impression/#comment-152662 Spike Thu, 31 Jan 2008 20:13:01 +0000 http://brainsonfire.com/blog/2008/01/31/you-never-get-a-second-chance-to-make-a-good-first-wom-impression/#comment-152662 Thanks for reading and thanks for the kind words, Jason. We appreciate the add and the comments. Thanks for reading and thanks for the kind words, Jason. We appreciate the add and the comments.

]]> By: Jason Rakowski http://brainsonfire.com/blog/2008/01/31/you-never-get-a-second-chance-to-make-a-good-first-wom-impression/#comment-152658 Jason Rakowski Thu, 31 Jan 2008 19:18:19 +0000 http://brainsonfire.com/blog/2008/01/31/you-never-get-a-second-chance-to-make-a-good-first-wom-impression/#comment-152658 I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you. Jason Rakowski I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.

Jason Rakowski

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