Is there a doctor in the house?

Yup.

Dr. Justine Foo is joining Brains on Fire as lead strategist for our insight team this week.

Justine is whip smart and will be a remarkable addition to Brains on Fire. She’s also going to add to the conversation around here. She’ll join our blog in the next week or so. So keep an eye out for her point of view in the coming weeks. Here is a small bit of Justine’s bio:

Dr. Justine Foo brings a unique combination of psychology, neuroscience, marketing and organizational consulting experience. After receiving her Ph.D. in Complex Systems and the Brain Sciences, Justine went on to join BrightHouse, an ideation company in Atlanta, where she conducted some of the first brain imaging studies to investigate how individual preferences are represented in the brain in collaboration with scientists at Emory University. Though labeled “the world’s first neuromarketer” by the NY Times in 2001, Justine’s focus has not been on using neuroimaging to test specific ads or products. Rather she believes the bigger value lies in helping companies to gain a deeper knowledge of human behavior and motivation and to leverage this knowledge to strengthen both internal and external relationships. As a consultant, Justine has provided scientific insight and strategic thought for clients like Georgia-Pacific, Delta Airlines and Turner Entertainment Networks.

P.S. The muli-talented Jenn is following her passion for writing and will step into a new role here as lead of all things written (exact titles will work themselves out in our usual way). She, of course, will still remain a vital part of the insight team.

This entry was posted on Wednesday, January 30th, 2008 at 6:23 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Other posts by Robbin.