Tapping the Blogosphere to Cultivate an Ambassador Movement

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• When it comes to revving your brand awareness, is it time to put the consumer in the driver’s seat?
• Brand ambassadors are matchless mouthpieces for building loyalty, but how do you harness the power of consumer-driven buzz for your company’s benefit?
• How can you launch a customer engagement program that empowers and embraces your biggest fans in a transparent, natural and sustainable way?
• What role can blogosphere analysis play in shaping the DNA of customer-led movements?

Whether you already have a customer engagement program or are considering one, you’ll want to tune into this teleconference. Join Geno Church, Word of Mouth Guru from Brains on Fire, and Janet Eden-Harris, CEO at Umbria, as they draw from real-world scenarios to outline the who, what, and where of brand ambassador programs.Featured Speakers:

• Geno Church, Word of Mouth Guru, Brains on Fire
• Janet Eden-Harris, CEO, Umbria

This entry was posted on Monday, January 28th, 2008 at 3:43 pm and is filed under FIRESIDE CHATS. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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