Comments on: Patriots, Giants and about $3 Million for a 30-second spot http://brainsonfire.com/blog/2008/01/21/patriots-giants-and-about-3-million-for-a-30-second-spot/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Mon, 13 Oct 2008 08:50:55 +0000 http://wordpress.org/?v=2.5.1 By: Pat http://brainsonfire.com/blog/2008/01/21/patriots-giants-and-about-3-million-for-a-30-second-spot/#comment-152401 Pat Tue, 29 Jan 2008 03:46:16 +0000 http://brainsonfire.com/blog/2008/01/21/patriots-giants-and-about-3-million-for-a-30-second-spot/#comment-152401 The benefit for new companies to sign up for a superbowl spot is that it creates an event. There are a lot of things three million dollars could do, but to get the most eyeballs, the superbowl seems like the best bet. I like the ads as much as I enjoy the game to be honest. They are always good for a few laughs. It's great to see that <a href="http://www.firebrand.com" rel="nofollow">Firebrand</a> is going to have the commercials the day after the superbowl too. The better ones are definitely rewatchable. The benefit for new companies to sign up for a superbowl spot is that it creates an event. There are a lot of things three million dollars could do, but to get the most eyeballs, the superbowl seems like the best bet. I like the ads as much as I enjoy the game to be honest. They are always good for a few laughs. It’s great to see that
Firebrand is going to have the commercials the day after the superbowl too. The better ones are definitely rewatchable.

]]> By: Guida SEO » Social Media Can Be a Great Way to Stretch Your Ad Budget http://brainsonfire.com/blog/2008/01/21/patriots-giants-and-about-3-million-for-a-30-second-spot/#comment-152284 Guida SEO » Social Media Can Be a Great Way to Stretch Your Ad Budget Sun, 27 Jan 2008 18:00:03 +0000 http://brainsonfire.com/blog/2008/01/21/patriots-giants-and-about-3-million-for-a-30-second-spot/#comment-152284 [...] the line of thinking Spike Jones over at Brains on Fire was using when he issued a challenge asking how you would spend $3 million to gain a better return [...] [...] the line of thinking Spike Jones over at Brains on Fire was using when he issued a challenge asking how you would spend $3 million to gain a better return [...]

]]> By: Scott White http://brainsonfire.com/blog/2008/01/21/patriots-giants-and-about-3-million-for-a-30-second-spot/#comment-151673 Scott White Mon, 21 Jan 2008 16:29:05 +0000 http://brainsonfire.com/blog/2008/01/21/patriots-giants-and-about-3-million-for-a-30-second-spot/#comment-151673 Not a fan of spending the money either but... there have been some big time winners. And when you say 4% what's that mean in dollars? If you get 4% responses but just one of those turns into say a 20 m illion dollar deal then who cares about 4%. The beer companies do it for image and there is no expectation of ROI. But some newcomers, we'll see who they are, are looking for sales. Godaddy did pretty well with their campaign. But I do agree there are better ways to spend one's valuable marketing budget dollars. Leveraging one's brand identity isn't a bad way to spend some money. Not a fan of spending the money either but… there have been some big time winners. And when you say 4% what’s that mean in dollars? If you get 4% responses but just one of those turns into say a 20 m illion dollar deal then who cares about 4%.

The beer companies do it for image and there is no expectation of ROI. But some newcomers, we’ll see who they are, are looking for sales.

Godaddy did pretty well with their campaign. But I do agree there are better ways to spend one’s valuable marketing budget dollars.

Leveraging one’s brand identity isn’t a bad way to spend some money.

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