This just in from one of our First Impressionists, Chris:
“We all know about full disclosure and transparency, but it appears that so called viral marketing has gotten such a bad rap that people feel the need to assure others they’re not promoting products ‘virally.’ “
But it’s not a half-bad idea. Follow the link and you’ll see notes from offices all around the country where people plead with their officemates to stop stealing their beloved Hot Pockets.

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Other posts by Spike.
Christy says:
Oh no! My entire mental image of Brains on Fire has just crumbled!! There *couldn’t* be a Hot Pocket thief in that lovely Innovate building!!
What’s happening to my safe, little world??
January 14th, 2008 at 1:59 pmSpike says:
No worries, there are no Hot Pockets NOR Hot Pocket thieves in the Innovate Building. This image is from a collection of “who stole my Hot Pocket” images on the link provided in the post!
January 14th, 2008 at 2:19 pmKyle says:
Dear Hot Pocket Thief,
Thanks for saving the skin on the roof of my mouth.
Kyle
January 15th, 2008 at 12:01 pmDick Carlson says:
Thanking you the post for wonderful. I am not thiefing your pocket, but respectfully do not ever visit my blog site TechHerding.com as in no way could it ever be viral.
For certain, I assure you with the utmost of my respect, this not to be a viral promotion. This would not be the rightness.
January 15th, 2008 at 12:49 pmVirginia Miracle says:
Can you even THINK about the Hot Pocket brand now without singing it in your head a la Jim Gaffigan? That piece is the comedy equivalent of an earworm.
“Hot pocket”
January 17th, 2008 at 6:24 am