Here’s the thing: When you create a customer outreach program, or some sort of sustainable, long-term word of mouth movement, you better make damn sure that you have all your “t”s crossed and “i”s dotted. Because if you try to do it on the fly, copy what others have done or pontificate on it for [...]

Is there a doctor in the house?
Yup.
Dr. Justine Foo is joining Brains on Fire as lead strategist for our insight team this week.
Justine is whip smart and will be a remarkable addition to Brains on Fire. She’s also going to add to the conversation around here. She’ll join our blog in the next week [...]

Wired points us to fans of Nintendo, who, after searching high a low for decorations for a Nintendo-themed party…made their own.
Talk about integrating a brand into your daily life. This is a form of evangelism in action, folks.

[ February 6, 2008; 12:00 pm to 1:00 pm. ] Tapping the Blogosphere to Cultivate an Ambassador Movement

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When it comes to revving your brand awareness, is it time to put the consumer in the driver’s seat?
Brand ambassadors are matchless mouthpieces for building loyalty, but how do you harness the power of consumer-driven buzz for your company’s benefit?
How can you launch a customer engagement [...]

This month’s Fast Company rekindled the previous debate between Duncan Watts and those in the “Influencer” camp.
Watts is a “network-theory scientist who recently took a sabbatical from Columbia University and is now working for Yahoo,” and here is the break-down of the argument:
Malcolm Gladwell’s The Tipping Point theorizes that there are “mavens” out there that [...]

I’m always excited to read some news about South Carolina that doesn’t involve UFO’s or strange pets. Oddly I had to read about my state of residence from the chicagotribune.com website.
Most of the presidential candidate’s use out of state organizers to hit the streets and drum up support from the locals. I happened to run [...]

If you come here often, you’d have to be sleep reading to miss how much we believe in the power of kindred spirits.
We’ve met so many people in our travels, especially at WOMMA, who have challenged and inspired our thinking. Kindred spirits who believe, as we do, in creating advocates to kick start sustainable [...]

Today is one of those days when all of us on the blog looked at each other, looked each other over, thought very carefully and, with depth, determination and conviction in our voices, we cried, “NOT IT!”
So, rather than try to force something that’s going to come out sounding… well… forced, I thought I would [...]

[ March 18, 2008; ] How to Create a Sustainable Word of Mouth Movement for Your Brand
PRSA Lowcountry chapter

Location: Charleston, SC

I have a love/hate relationship with Superbowl ads. I look forward to them every year… but as I start reading all the hype built around who purchased time and how much the airtime is going for, I think my expectations get set too high. Because every year, there’s one or two ads that stand out [...]