I’ve had two conversations in the past two days that have revolved around two words: “Contact Us.” Two little words that just about everyone has on their website. And probably the most under utilized part of that website as well. We’re looking at our own clunky “contact us” option for the Brains on Fire website [...]

The Olympics are over. And there have been a lot of great stories told and many a great performance. Arguably, the best of these belongs to the appropriately named Usain Bolt who is the new owner of the “fastest man on earth” title with an astounding 9.69 second 100-meter dash.
An article this week in Wired [...]

I just got back from a quick trip to South Africa…3 days on the ground and 2 days in the air. I really had reservations about this trip: the tight schedule, and to be honest, the crime news of late had me concerned a lot. But I felt obligated to go and I have friends [...]

So the buzz these days is that Crispin Porter + Bogusky is getting Jerry Seinfeld (to the tune of $10 million) to star in the upcoming ad campaign for Microsoft Vista alongside Bill Gates. There is a lot of skepticism, like MS wanting to connect to a younger audience with a pitchman whose series ended [...]

This is not one of those “Lessons From Shakespeare” articles where they tell you how to run your company using lessons learned from King Lear or Ophelia.  Not a chance.  But these books exist.
The following quote is really from the description of one of these books:  “Think of Hamlet, the poignant case of too-sensitive young [...]

The Wall Street Journal reported this weekend that there is a large group of Chinese people that have been employed by the International Olympic Committee to walk around the Olympic venues and Village and PUT TAPE OVER ANY LOGO that isn’t an Olympic Sponsor.
Seriously.
That means tape over signs on elevators. Fire alarms. Air conditioners. Faucets. [...]

Al Cabino is just a regular guy who loves sneakers. That’s right sneakers. He also loves media, pizza and movies. But “sneaker activism” (a phrase he coined) is Al’s passion. A long-time contributor to Sneaker Freaker, Al teamed up with some Swiss friends to create a pair of sneakers made out of the world’s finest [...]

Or, should I say, your customers – and even your employees – universes.
Even in this new age of Web 2.0 and beyond, we have do-dad after do-dad after do-dad to “connect” with customers. And my fear (and what I’m seeing) is that more and more companies are applying their old ad mentality to the new [...]

I have to say I’ve had an awesome week. I was able to do a rare presentation here in Greenville to the GSATC folks. It really was exciting to see a packed out house to hear about Word of Mouth Marketing. The funny thing is I leave Tuesday the 19th for a speaking engagement in [...]

There’s a concept I learned as a Sociology major at the University of Richmond that has stayed with me…Charles Horton Cooley’s concept of the “looking-glass self”. He came up with this somewhere around 1902, and it essentially boils down to three main components:

1. We determine how we must appear to others.
2. We evaluate the judgment [...]