Archive for 2007

Charmin’s Lesson on Being Photogenic

Friday, December 14th, 2007

Tuesday night, whilst wandering the now sanitized-to-Disney-proportions streets of Times Square in New York City, I was accosted by a dancing toilet.
No, I was not doing anything illicit. There was an actual dancing toilet taking pictures with passersby and inviting me into a building to use one of Charmin’s remarkably clean restrooms opened just [...]

Sustainable Word of Mouth takes a lot of things…and patience is #1

Thursday, December 13th, 2007

Through the WOMMA Word, I ran across this beauty of an article at BtoB Magazine, entitled “Spoils of social media go to those who wait.” The premise is that companies and “marketers have to think differently about cost, duration and metrics for their social media campaigns.” But I’d like to take it a step further [...]

w00t

Wednesday, December 12th, 2007

I think that one of the more surreal experiences is watching the multiple TVs in the gym first thing in the morning. I’m not listening to the sound… I’m listening to some jaunty tunes on my iPod (that’s right… I said ‘jaunty’)… and ESPN, CNN and the local NBC affiliate are all plugging away [...]

Are you a repeater?

Tuesday, December 11th, 2007

How many times have you been a vacation repeater? I’ve never really thought of it that way until my recent trip to Jamaica. My wife and I decided to take a Jamaica vacation as an early Christmas present.
We went to Couples Swept Away in Negril. First let me say I really like Negril, yes a [...]

Stay Outta My Head (and My Bluetooth)

Monday, December 10th, 2007

So do you remember in Minority Report when the pre-crazy Tom Cruise was walking into a store – a GAP, I believe – and the automated salesman did a retina scan and addressed him by name and talked to him about his last purchase?
Well, it’s not that extreme, but from a MediaPost Mobile Insider post:
In [...]

Emotipro & Con

Friday, December 7th, 2007

Spike & I recently had a heated debate regarding the appropriateness of emoticons in the workplace. What follows is our point: counterpoint. We invite you to grace us with your thoughts in the comments.
VeeDub: Emoticons exist for a very good reason – people are sensitive. Sometimes, given the chance to read [...]

WOMMA Presentation: Tools to Spread the Word

Thursday, December 6th, 2007

I’ve had several people email me about my presentation at the WOMMA Summit
in Las Vegas, so I thought it might be fun to share the presentation with
everyone.
First off, I enjoyed presenting with Abi Sideman of Oddcast. Great guy, and
his first question to me was “How does a guy with a southern accent get a
name like [...]

“This Internet Thing is Wild”

Wednesday, December 5th, 2007

Quick hits for a blustery Wednesday morning:
YouTube sensation (and subject of previous blog post) Tay Zonday has leveraged his Chocolate Rain fame into a deal with Dr. Pepper. and their new specialty (limited time?) beverage “Cherry Chocolate Diet Dr. Pepper”. His new video, Cherry Chocolate Rain is a high production send-up of the [...]

From the Ironman

Tuesday, December 4th, 2007

So every now and again, on a Saturday afternoon, I’ll find myself in front of the TV flipping channels when that damn Ironman Kona recap comes on. You know the one. First they follow the race leaders, but after those men and women have finished, they focus on a handful of normal people (or outstanding [...]

Dell and WPP to create “the greatest agency in the world”

Monday, December 3rd, 2007

Ladies and Gentlemen, we can all stop striving to be the greatest agency in the world: Dell and WPP are going to do it for us. Why? Because they decided to. Never mind that the agency doesn’t have any employees yet (but will have 1,000+ at some point).
Oh, and then there’s this tidbit: “The new [...]