Comments on: ‘A Christmas Story’ about Brand Engagement http://brainsonfire.com/blog/2007/12/26/%e2%80%98a-christmas-story%e2%80%99-about-brand-engagement/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Mon, 13 Oct 2008 08:32:34 +0000 http://wordpress.org/?v=2.5.1 By: Cam Beck http://brainsonfire.com/blog/2007/12/26/%e2%80%98a-christmas-story%e2%80%99-about-brand-engagement/#comment-149525 Cam Beck Fri, 28 Dec 2007 19:49:21 +0000 http://brainsonfire.com/blog/2007/12/26/%e2%80%98a-christmas-story%e2%80%99-about-brand-engagement/#comment-149525 "After racing to a “private spot” to decode it, it reads “Be sure to drink your Ovaltine” and our cherubic hero exclaims “Ovaltine? A crummy commercial? Son of a b*&%h!”" This is the feeling I got when I opened up one of my Christmas presents, which was the Spiderman 3 DVD, which promised a Target-exclusive bonus DVD. Yep. Just another ad. “After racing to a “private spot” to decode it, it reads “Be sure to drink your Ovaltine” and our cherubic hero exclaims “Ovaltine? A crummy commercial? Son of a b*&%h!””

This is the feeling I got when I opened up one of my Christmas presents, which was the Spiderman 3 DVD, which promised a Target-exclusive bonus DVD.

Yep. Just another ad.

]]> By: The Christmas Story http://brainsonfire.com/blog/2007/12/26/%e2%80%98a-christmas-story%e2%80%99-about-brand-engagement/#comment-149513 The Christmas Story Fri, 28 Dec 2007 14:40:21 +0000 http://brainsonfire.com/blog/2007/12/26/%e2%80%98a-christmas-story%e2%80%99-about-brand-engagement/#comment-149513 [...] ‘A Christmas Story’ about Brand Engagement [...] [...] ‘A Christmas Story’ about Brand Engagement [...]

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