Comments on: Bonehead Roundup http://brainsonfire.com/blog/2007/12/21/bonehead-roundup-3/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Fri, 21 Nov 2008 22:46:52 +0000 http://wordpress.org/?v=2.5.1 By: Hayward http://brainsonfire.com/blog/2007/12/21/bonehead-roundup-3/#comment-149269 Hayward Sat, 22 Dec 2007 15:33:50 +0000 http://brainsonfire.com/blog/2007/12/21/bonehead-roundup-3/#comment-149269 Just out of curiosity...isn't the end result of any tactic sales? Don't your clients want to sell something. So this doesn't make sense to me: "Yes, some of them were professionally produced, but they weren’t selling anything. And more than half were either user generated content or just moments caught on tape." What makes a video successful if it's not sales they are after? If it's just image building then that would hopefully lead to sales but didn't Ogilvy himself stand behind the fact the branding and advertising had to drive sales. There's a great post on that subject here: http://dimbulb.typepad.com/my_weblog/2007/12/i-miss-david-og.html Just out of curiosity…isn’t the end result of any tactic sales? Don’t your clients want to sell something. So this doesn’t make sense to me:

“Yes, some of them were professionally produced, but they weren’t selling anything. And more than half were either user generated content or just moments caught on tape.”

What makes a video successful if it’s not sales they are after? If it’s just image building then that would hopefully lead to sales but didn’t Ogilvy himself stand behind the fact the branding and advertising had to drive sales.

There’s a great post on that subject here:

http://dimbulb.typepad.com/my_weblog/2007/12/i-miss-david-og.html

]]> By: Jake McKee http://brainsonfire.com/blog/2007/12/21/bonehead-roundup-3/#comment-149268 Jake McKee Sat, 22 Dec 2007 13:49:06 +0000 http://brainsonfire.com/blog/2007/12/21/bonehead-roundup-3/#comment-149268 I've been saying for years... how about we make it good, rather than "viral"? I’ve been saying for years… how about we make it good, rather than “viral”?

]]> By: Mr. Steve http://brainsonfire.com/blog/2007/12/21/bonehead-roundup-3/#comment-149228 Mr. Steve Fri, 21 Dec 2007 20:35:56 +0000 http://brainsonfire.com/blog/2007/12/21/bonehead-roundup-3/#comment-149228 Okay, so this thought has been bubbling in my head for a little while, and I think it's time to put it out there to see if it makes sense: It seems to me that agencies and companies that are trying to create a "viral" video/campaign/waste of internet space are the same types of people that saw the success of "The Blair Witch Project", and thought that ANY movie made for $1000 had the potential to be a big hit. We know that it has to be of quality, first and foremost. And it has to be genuine. Seriously. BWP wasn't made by a big powerhouse production company trying to look like the every man...it was made by the average joe, who just happened to have a great idea, a lot of talent, and the drive to see it through. These forced viral videos feel wrong...they almost feel like Rodney Dangerfield rapping (for those of you fortunate enough to miss that aural masterpiece, consider yourself lucky)...the execution is shoddy, but the lack of a deeper connection behind it is almost embarrassing. Okay, so this thought has been bubbling in my head for a little while, and I think it’s time to put it out there to see if it makes sense:

It seems to me that agencies and companies that are trying to create a “viral” video/campaign/waste of internet space are the same types of people that saw the success of “The Blair Witch Project”, and thought that ANY movie made for $1000 had the potential to be a big hit. We know that it has to be of quality, first and foremost. And it has to be genuine. Seriously. BWP wasn’t made by a big powerhouse production company trying to look like the every man…it was made by the average joe, who just happened to have a great idea, a lot of talent, and the drive to see it through.

These forced viral videos feel wrong…they almost feel like Rodney Dangerfield rapping (for those of you fortunate enough to miss that aural masterpiece, consider yourself lucky)…the execution is shoddy, but the lack of a deeper connection behind it is almost embarrassing.

]]> By: Spike http://brainsonfire.com/blog/2007/12/21/bonehead-roundup-3/#comment-149226 Spike Fri, 21 Dec 2007 18:45:59 +0000 http://brainsonfire.com/blog/2007/12/21/bonehead-roundup-3/#comment-149226 Thanks for the chime-in, O. And great observation on the whole WOM tactics thing. I have a post a-brewin' about that very subject. Thanks for the chime-in, O.

And great observation on the whole WOM tactics thing. I have a post a-brewin’ about that very subject.

]]> By: olivier Blanchard http://brainsonfire.com/blog/2007/12/21/bonehead-roundup-3/#comment-149223 olivier Blanchard Fri, 21 Dec 2007 18:06:14 +0000 http://brainsonfire.com/blog/2007/12/21/bonehead-roundup-3/#comment-149223 1) "You don’t put a viral video out on the web. You put a video out on the web. A viral video is just a video until it GOES VIRAL. You can’t claim it’s viral until it happens." Thank you. Thank you. Thank you. 2) "Time recently posted the Top 10 Viral Videos for 2007. And you know how many of them were for products or services? None." Wow. That's a hell of a wakeup call for any company still looking to emulate the so-called "success" of CP+B/BK's Talking Chicken and subsequent string of lame carbon copies. It blows my mind that the majority of marketing firms and ad agencies still look at WOMM "tactics" (don't get me started) as means to draw attention to the advertising/content they produce rather than the product, service or (user/community) experience offered by their client. Tsk... 1) “You don’t put a viral video out on the web. You put a video out on the web. A viral video is just a video until it GOES VIRAL. You can’t claim it’s viral until it happens.”

Thank you. Thank you. Thank you.

2) “Time recently posted the Top 10 Viral Videos for 2007. And you know how many of them were for products or services? None.”

Wow. That’s a hell of a wakeup call for any company still looking to emulate the so-called “success” of CP+B/BK’s Talking Chicken and subsequent string of lame carbon copies.

It blows my mind that the majority of marketing firms and ad agencies still look at WOMM “tactics” (don’t get me started) as means to draw attention to the advertising/content they produce rather than the product, service or (user/community) experience offered by their client.

Tsk…

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