Comments on: Charmin’s Lesson on Being Photogenic http://brainsonfire.com/blog/2007/12/14/charmins-lesson-on-being-photogenic/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Thu, 24 Jul 2008 02:56:56 +0000 http://wordpress.org/?v=2.5.1 By: AnnieL http://brainsonfire.com/blog/2007/12/14/charmins-lesson-on-being-photogenic/#comment-149182 AnnieL Thu, 20 Dec 2007 23:10:55 +0000 http://brainsonfire.com/blog/2007/12/14/charmins-lesson-on-being-photogenic/#comment-149182 Did anyone notice the nuptials that took place at the potty experience? A lovely young couple exchanged vows in the middle of the Charmin project. The bride wore a white toilet paper gown. I hope the groom had a lint roller. Did anyone notice the nuptials that took place at the potty experience? A lovely young couple exchanged vows in the middle of the Charmin project. The bride wore a white toilet paper gown. I hope the groom had a lint roller.

]]> By: johnmoore (from Brand Autopsy) http://brainsonfire.com/blog/2007/12/14/charmins-lesson-on-being-photogenic/#comment-148864 johnmoore (from Brand Autopsy) Sat, 15 Dec 2007 05:54:39 +0000 http://brainsonfire.com/blog/2007/12/14/charmins-lesson-on-being-photogenic/#comment-148864 This is exhibit #256,450 in the case for brands to be remarkable. As we know, remarkable things get remarked about ... and Charmin is getting remarked about. I'd like to also enter this as exhibit #721 in the case for there is no such thing as boring product categories, only boring products. If Charmin can make toilet paper interesting, just think what WE can do with the products we market. Great post VeeDub. This is exhibit #256,450 in the case for brands to be remarkable. As we know, remarkable things get remarked about … and Charmin is getting remarked about.

I’d like to also enter this as exhibit #721 in the case for there is no such thing as boring product categories, only boring products. If Charmin can make toilet paper interesting, just think what WE can do with the products we market.

Great post VeeDub.

]]> By: Steve http://brainsonfire.com/blog/2007/12/14/charmins-lesson-on-being-photogenic/#comment-148835 Steve Fri, 14 Dec 2007 15:46:36 +0000 http://brainsonfire.com/blog/2007/12/14/charmins-lesson-on-being-photogenic/#comment-148835 They should give you shirt that reads "I just did my business. Buy Charmin" to wear in all of the photo ops. They should give you shirt that reads “I just did my business. Buy Charmin” to wear in all of the photo ops.

]]> By: Christy http://brainsonfire.com/blog/2007/12/14/charmins-lesson-on-being-photogenic/#comment-148831 Christy Fri, 14 Dec 2007 13:42:42 +0000 http://brainsonfire.com/blog/2007/12/14/charmins-lesson-on-being-photogenic/#comment-148831 Whoah. This sounds like a totally surreal experience. Maybe it's one of those things you have to simply experience when you get there. I mean, really! A sanitized Times Square?? Wow. Okay, yeah, I'm talking about the clean potty project, too. You asked a while back how to open conversations around typically taboo projects, and, well, here's another answer: make an over-the-top experience of it. My grandmother would be appalled and embarrassed at such an experience surrounding something she used to perform in an outhouse. But, now, here we are, having our pictures taken right after said outhouse task. Reading about it makes it sound very weird to me. I guess I just have to be there to get the right angle on the experience. But, I wonder... do I finally have my outlet to tell them that I won't buy their products because it's just way too linty?? Maybe I'm aging, but I never would have thought that I'd have the opportunity to share that bit of feedback, at a now-clean Times Square. Hm. Whoah. This sounds like a totally surreal experience. Maybe it’s one of those things you have to simply experience when you get there. I mean, really! A sanitized Times Square?? Wow.

Okay, yeah, I’m talking about the clean potty project, too. You asked a while back how to open conversations around typically taboo projects, and, well, here’s another answer: make an over-the-top experience of it.

My grandmother would be appalled and embarrassed at such an experience surrounding something she used to perform in an outhouse. But, now, here we are, having our pictures taken right after said outhouse task.

Reading about it makes it sound very weird to me. I guess I just have to be there to get the right angle on the experience.

But, I wonder… do I finally have my outlet to tell them that I won’t buy their products because it’s just way too linty?? Maybe I’m aging, but I never would have thought that I’d have the opportunity to share that bit of feedback, at a now-clean Times Square. Hm.

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