Comments on: Sustainable Word of Mouth takes a lot of things…and patience is #1 http://brainsonfire.com/blog/2007/12/13/sustainable-word-of-mouth-takes-a-lot-of-thingsand-patience-is-1/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Fri, 21 Nov 2008 21:49:41 +0000 http://wordpress.org/?v=2.5.1 By: Jono Fisher http://brainsonfire.com/blog/2007/12/13/sustainable-word-of-mouth-takes-a-lot-of-thingsand-patience-is-1/#comment-148844 Jono Fisher Fri, 14 Dec 2007 20:06:19 +0000 http://brainsonfire.com/blog/2007/12/13/sustainable-word-of-mouth-takes-a-lot-of-thingsand-patience-is-1/#comment-148844 Great post Spike. As a "supplier", it IS a marathon indeed. DM seems to work only with those you have run that marathon with. And then only sometimes. Great post Spike. As a “supplier”, it IS a marathon indeed. DM seems to work only with those you have run that marathon with. And then only sometimes.

]]> By: Christy http://brainsonfire.com/blog/2007/12/13/sustainable-word-of-mouth-takes-a-lot-of-thingsand-patience-is-1/#comment-148833 Christy Fri, 14 Dec 2007 15:09:30 +0000 http://brainsonfire.com/blog/2007/12/13/sustainable-word-of-mouth-takes-a-lot-of-thingsand-patience-is-1/#comment-148833 No DM?? I knew I loved you all for a *very* good reason! No DM?? I knew I loved you all for a *very* good reason!

]]> By: Spike http://brainsonfire.com/blog/2007/12/13/sustainable-word-of-mouth-takes-a-lot-of-thingsand-patience-is-1/#comment-148832 Spike Fri, 14 Dec 2007 14:21:36 +0000 http://brainsonfire.com/blog/2007/12/13/sustainable-word-of-mouth-takes-a-lot-of-thingsand-patience-is-1/#comment-148832 Hayward, It depends on the situation, but many times WOM works best when it's an integrated part of an overall plan that does involve traditional marketing. But we've seen it (WOM) work wonders standing on its own as well. As for sending out direct mail, again, it depends on the situation. I don't think we've suggested DM to our clients in years now. One is the ROI and two is the medium. Hayward,

It depends on the situation, but many times WOM works best when it’s an integrated part of an overall plan that does involve traditional marketing. But we’ve seen it (WOM) work wonders standing on its own as well.

As for sending out direct mail, again, it depends on the situation. I don’t think we’ve suggested DM to our clients in years now. One is the ROI and two is the medium.

]]> By: Hayward http://brainsonfire.com/blog/2007/12/13/sustainable-word-of-mouth-takes-a-lot-of-thingsand-patience-is-1/#comment-148829 Hayward Fri, 14 Dec 2007 11:25:59 +0000 http://brainsonfire.com/blog/2007/12/13/sustainable-word-of-mouth-takes-a-lot-of-thingsand-patience-is-1/#comment-148829 Do you only rely on WOM or does your company do traditional marketing and advertsing as well? Would you send out a direct mail piece or do you consider that invasive? Do you only rely on WOM or does your company do traditional marketing and advertsing as well? Would you send out a direct mail piece or do you consider that invasive?

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