Comments on: Dell and WPP to create “the greatest agency in the world” http://brainsonfire.com/blog/2007/12/03/dell-and-wpp-to-create-%e2%80%9cthe-greatest-agency-in-the-world%e2%80%9d/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Sat, 22 Nov 2008 00:55:44 +0000 http://wordpress.org/?v=2.5.1 By: Idetrorce http://brainsonfire.com/blog/2007/12/03/dell-and-wpp-to-create-%e2%80%9cthe-greatest-agency-in-the-world%e2%80%9d/#comment-148874 Idetrorce Sat, 15 Dec 2007 11:38:40 +0000 http://brainsonfire.com/blog/2007/12/03/dell-and-wpp-to-create-%e2%80%9cthe-greatest-agency-in-the-world%e2%80%9d/#comment-148874 very interesting, but I don't agree with you Idetrorce very interesting, but I don’t agree with you
Idetrorce

]]> By: Virginia http://brainsonfire.com/blog/2007/12/03/dell-and-wpp-to-create-%e2%80%9cthe-greatest-agency-in-the-world%e2%80%9d/#comment-148407 Virginia Wed, 05 Dec 2007 16:26:13 +0000 http://brainsonfire.com/blog/2007/12/03/dell-and-wpp-to-create-%e2%80%9cthe-greatest-agency-in-the-world%e2%80%9d/#comment-148407 I think one unsung aspect of the 869 -> 1 agency efficiency is time that was formerly wasted by incumbent agencies trying to position against each other. I vividly recall that being a bit of an issue while I was there and managing relationships with 4 outstanding, but overlapping agencies just within my little corner of responsibility. I think one unsung aspect of the 869 -> 1 agency efficiency is time that was formerly wasted by incumbent agencies trying to position against each other. I vividly recall that being a bit of an issue while I was there and managing relationships with 4 outstanding, but overlapping agencies just within my little corner of responsibility.

]]> By: Cam Beck http://brainsonfire.com/blog/2007/12/03/dell-and-wpp-to-create-%e2%80%9cthe-greatest-agency-in-the-world%e2%80%9d/#comment-148366 Cam Beck Tue, 04 Dec 2007 16:12:11 +0000 http://brainsonfire.com/blog/2007/12/03/dell-and-wpp-to-create-%e2%80%9cthe-greatest-agency-in-the-world%e2%80%9d/#comment-148366 Funny. The "smoke and mirrors" comment reminds me of some electioneering taking place as we speak. Don't watch what I do, listen to what I say! :) That said, I'm sure Dell is working on those problems as well. Marketing's influence over that development is probably a little less than severely limited. Funny. The “smoke and mirrors” comment reminds me of some electioneering taking place as we speak.

Don’t watch what I do, listen to what I say!

:)

That said, I’m sure Dell is working on those problems as well. Marketing’s influence over that development is probably a little less than severely limited.

]]> By: Spike http://brainsonfire.com/blog/2007/12/03/dell-and-wpp-to-create-%e2%80%9cthe-greatest-agency-in-the-world%e2%80%9d/#comment-148362 Spike Tue, 04 Dec 2007 14:16:55 +0000 http://brainsonfire.com/blog/2007/12/03/dell-and-wpp-to-create-%e2%80%9cthe-greatest-agency-in-the-world%e2%80%9d/#comment-148362 Bob, I love it how you guys show up to the party - thank you for the comment. Your goal to whittle down your agency numbers to one is admirable. And the fact that you want to spend time on the customer (and hopefully improving your products) is even better. I'm on board with you there (even though I'm an Apple loyalist). The point of the post was to call out some ridiculous quotes from the AdAge article. Both Dell and WPP seem smarter than to say things like that. I mean, come on. Nevertheless, we wish you the best of luck. Thanks again for caring enough to comment. Bob,

I love it how you guys show up to the party - thank you for the comment. Your goal to whittle down your agency numbers to one is admirable. And the fact that you want to spend time on the customer (and hopefully improving your products) is even better. I’m on board with you there (even though I’m an Apple loyalist).

The point of the post was to call out some ridiculous quotes from the AdAge article. Both Dell and WPP seem smarter than to say things like that. I mean, come on.

Nevertheless, we wish you the best of luck. Thanks again for caring enough to comment.

]]> By: olivier http://brainsonfire.com/blog/2007/12/03/dell-and-wpp-to-create-%e2%80%9cthe-greatest-agency-in-the-world%e2%80%9d/#comment-148347 olivier Tue, 04 Dec 2007 01:54:04 +0000 http://brainsonfire.com/blog/2007/12/03/dell-and-wpp-to-create-%e2%80%9cthe-greatest-agency-in-the-world%e2%80%9d/#comment-148347 Hope is good. Monday morning laughs are better. Hope is good.

Monday morning laughs are better.

]]> By: bob pearson http://brainsonfire.com/blog/2007/12/03/dell-and-wpp-to-create-%e2%80%9cthe-greatest-agency-in-the-world%e2%80%9d/#comment-148345 bob pearson Tue, 04 Dec 2007 01:24:47 +0000 http://brainsonfire.com/blog/2007/12/03/dell-and-wpp-to-create-%e2%80%9cthe-greatest-agency-in-the-world%e2%80%9d/#comment-148345 Spike, our goal is to go from having 869 agencies to having one organization with one P&L that can spend 100% of its time focused on our customers. We want to avoid the endless pitching and associated time that could be put to better use. Our biggest driver will be to become highly efficient in spending time on the customer...period. We hear from 5 million people per day and we want to build a better way to listen and deliver on what our customers are telling us. My gut is that if we improve in this regard, this will be appreciated with time. All the best, Bob Pearson, Dell Spike, our goal is to go from having 869 agencies to having one organization with one P&L that can spend 100% of its time focused on our customers. We want to avoid the endless pitching and associated time that could be put to better use. Our biggest driver will be to become highly efficient in spending time on the customer…period. We hear from 5 million people per day and we want to build a better way to listen and deliver on what our customers are telling us. My gut is that if we improve in this regard, this will be appreciated with time. All the best, Bob Pearson, Dell

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