Archive for November, 2007

From Steve.

Friday, November 16th, 2007

Okay. I have just have to share this internal email. It is just too good not to share with the outside word:
I’m headed on a whole bunch of errands…not the least of which is purchasing a vacuum cleaner! WOO HOO! And maybe a stylish apron for Chris and I to wear while vacuuming. [...]

Vendors+

Friday, November 16th, 2007

I’m sure it’s no surprise to anyone that, from time to time, we at Brains on Fire need to make stuff. Sometimes it’s lots and lots of stuff. And lately… well… it’s been lots and lots and lots of stuff. And that’s great!
What struck me in particular this morning was when [...]

Full Service Car Insurance

Thursday, November 15th, 2007

This past Saturday morning I was rear-ended. Good times.
At any rate, this is always one of those times when you have the chance to examine how a company really lives up to their promises.  So here are some of my observations from the wonderful world of claims:

The first person I called at Progressive - [...]

Riddle Me This

Wednesday, November 14th, 2007

The other day, a good chunk of the Brains on Fire population stood in a circle listening to Matt and Joe spin some riddles. You know of “Green Glass Doors?” What about “4 is perfect?” These are riddles that have no actual end. They have to do with discovering a rule… [...]

Take that, Radiohead

Tuesday, November 13th, 2007

So recently there was all this hubbub about Radiohead putting their new album online and letting fans and customers pay what they wanted for it. And yes, you could get it for free if you felt so inclined.
But Nine Inch Nail’s Trent Reznor recently teamed up with spoken-word and hip-hop artist Saul Williams for The [...]

Where is the Word of Mouth Marketing Conversation Going?

Monday, November 12th, 2007

Unless you’ve been hiding under a rock, you’ve heard that this week the Word of Mouth Marketing Association is hosting a summit in Las Vegas. And, as we have with ever WOMMA event since its inception, a traveling band of Brains on Fireites will be there (Geno is even doing some speaking).
While I’m excited about [...]

FAO Schwarz: Imagination Becomes Reality

Friday, November 9th, 2007

There are a handful of folks here at Brains on Fire that have their own personal blogs, or contribute to others as well. One such blog is Weirdo Toys, which highlights the love of our Design and Illustration Rockstar, Justin Gammon and his collection of odd, ugly and neglected treasures.
Justin recently stumbled across a new, [...]

Momspit

Thursday, November 8th, 2007

Our Young Gun, Joe, sent me a link earlier this week to a “no-rinse cleanser for hands and face.” The name?
Momspit.
I don’t think I’m the only one who instantly recalls images of my mom squatting down in front of me as a child, sticking her thumb in her mouth and wiping my face with it. [...]

How does a band survive today that had their biggest hit over 10 years ago?

Wednesday, November 7th, 2007

That’s just one of the many questions I want to ask Ken Block, the lead singer for Sister Hazel at the upcoming WOMMA Summit in Vegas.
If you don’t know who Sister Hazel is maybe you’ll remember their hit in ‘97 “All for You.” Surprisingly Sister Hazel has had five top-30 singles and put out [...]

Making Your Agency a Word of Mouth Leader

Tuesday, November 6th, 2007

[ November 8, 2007; 2:00 pm to 5:30 pm. ] Speaker: Virginia Miracle
Where: TWELVE Centennial Park, 400 W. Peachtree Street, Atlanta, Georgia 30308

The boys and girls at BzzAgent have invited Brains on Fire to come out and play at their event “Making Your Agency a Word of Mouth Leader.”

Here’s how they lay it down:

Time: 2:00pm to 5:30pm, cocktail hour from 5:30pm to 7:00pm
Location: TWELVE [...]

web statistics