Comments on: Why are Bright Side of Life-ers More Likely to Recommend? http://brainsonfire.com/blog/2007/11/26/why-are-bright-side-of-life-ers-more-likely-to-recommend/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Fri, 21 Nov 2008 20:35:42 +0000 http://wordpress.org/?v=2.5.1 By: Willem Simonis http://brainsonfire.com/blog/2007/11/26/why-are-bright-side-of-life-ers-more-likely-to-recommend/#comment-147982 Willem Simonis Tue, 27 Nov 2007 13:14:58 +0000 http://brainsonfire.com/blog/2007/11/26/why-are-bright-side-of-life-ers-more-likely-to-recommend/#comment-147982 Positive people likely have more confidence in their own assessments of products and experiences and are therefore more likely to share them (because of this positive, confident mindset). It would be interesting to see if marketing activities that reinforce one's previous experiences have a positive effect on likelihood to recommend. Positive people likely have more confidence in their own assessments of products and experiences and are therefore more likely to share them (because of this positive, confident mindset).
It would be interesting to see if marketing activities that reinforce one’s previous experiences have a positive effect on likelihood to recommend.

]]> By: olivier Blanchard http://brainsonfire.com/blog/2007/11/26/why-are-bright-side-of-life-ers-more-likely-to-recommend/#comment-147959 olivier Blanchard Mon, 26 Nov 2007 18:07:45 +0000 http://brainsonfire.com/blog/2007/11/26/why-are-bright-side-of-life-ers-more-likely-to-recommend/#comment-147959 At its most basic level, the assumption would be that positive people also tend to be more outgoing, which means that they should either a) have a larger network which they engage more often, or b) a propensity to be exposed to a broader range of brand experiences, or c) both (a) and (b). Because they have more opportunities for interaction with members of their network, they are more likely to share experiences with them - and make recommendations about this or that company. Is anyone gathering data on where negative recommendations tend to come from? (Are they more likely to come from pessimists than optimists? Is there a certain personality type that is both outgoing AND prone to spreading bile instead of positive comments?) At its most basic level, the assumption would be that positive people also tend to be more outgoing, which means that they should either a) have a larger network which they engage more often, or b) a propensity to be exposed to a broader range of brand experiences, or c) both (a) and (b). Because they have more opportunities for interaction with members of their network, they are more likely to share experiences with them - and make recommendations about this or that company.

Is anyone gathering data on where negative recommendations tend to come from? (Are they more likely to come from pessimists than optimists? Is there a certain personality type that is both outgoing AND prone to spreading bile instead of positive comments?)

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