FAO Schwarz: Imagination Becomes Reality
November 9th, 2007
There are a handful of folks here at Brains on Fire that have their own personal blogs, or contribute to others as well. One such blog is Weirdo Toys, which highlights the love of our Design and Illustration Rockstar, Justin Gammon and his collection of odd, ugly and neglected treasures.
Justin recently stumbled across a new, remarkable service that FAO Schwarz is now offering: Make-My-Own-Monster Custom Design Kit. (They partnered with the good people at North American Bear Company to make it happen.)
The idea is simple: You bring in a drawing of a monster that you child has created and, for $250.00, they will make a doll version of that drawing.
What I love about this concept is that it isn’t the newest video game or animatronics toy. But it is a very cool way to bring a kid a lot of joy, awe and delight as they see something from their imagination come to “life.”
And that, my friends, is what we call “remarkable.”
Other posts by Spike.
Jennifer says:
I just think this is so fantastic. When I was a kid I made my own one-eyed stuffed monster with squiggles coming out of his head. His name was Burt Bloogle and I loved the crap out of that guy! I bet Burt would still be with us today if my parents had loved me enough to pay $250 to have him professionally constructed! well… Christmas is coming…
November 9th, 2007 at 8:16 amJustin says:
And the other thing that makes the investment remarkable is a portion of sales are donated to Global Action for Children.
November 9th, 2007 at 8:22 amstephanie says:
I am not a kid and I want one… Cool beyond wordss
November 9th, 2007 at 9:31 amolivier says:
You just sold at least a half dozen custom monsters for FAOS.
Awesome idea.
November 11th, 2007 at 7:35 pm