http://brainsonfire.com/blog/2007/11/06/dismantling-marketing%e2%80%99s-fourth-wall/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Mon, 13 Oct 2008 09:22:21 +0000 http://wordpress.org/?v=2.5.1 http://brainsonfire.com/blog/2007/11/06/dismantling-marketing%e2%80%99s-fourth-wall/#comment-146506 stephenie Wed, 07 Nov 2007 16:34:58 +0000 http://brainsonfire.com/blog/2007/11/06/dismantling-marketing%e2%80%99s-fourth-wall/#comment-146506 When I became one of the four lead Fiskateers, I met you guys. You were my first contact and you became our go-to gang. You become part of our team. We talk to you, hang out with you, and share with you. You aren't a "marketing" team (your an identity company..., but I digress...) - you are our team. You are our friends and part of our Fiskateer family. We talk about you on the blog like one of our own - because you are. There are no walls in this arrangement and that rocks! We all work together... Fiskateers, Fiskars, and BOF. After the Nifty Fifty event, there are 50 more friends that love you guys because you take the time to talk to us, know us, and become friends with us. You are not the people behind the scenes. You are as invested in us as we are in Fiskars and in this whole crazy new world. Thank you for being unafraid to tear down the walls and break new ground... you are all passionate about what you do, just like we are and we truly appreciate that. When I became one of the four lead Fiskateers, I met you guys. You were my first contact and you became our go-to gang. You become part of our team. We talk to you, hang out with you, and share with you. You aren’t a “marketing” team (your an identity company…, but I digress…) - you are our team. You are our friends and part of our Fiskateer family. We talk about you on the blog like one of our own - because you are. There are no walls in this arrangement and that rocks! We all work together… Fiskateers, Fiskars, and BOF. After the Nifty Fifty event, there are 50 more friends that love you guys because you take the time to talk to us, know us, and become friends with us. You are not the people behind the scenes. You are as invested in us as we are in Fiskars and in this whole crazy new world.
Thank you for being unafraid to tear down the walls and break new ground… you are all passionate about what you do, just like we are and we truly appreciate that.

]]> http://brainsonfire.com/blog/2007/11/06/dismantling-marketing%e2%80%99s-fourth-wall/#comment-146211 suzanne Tue, 06 Nov 2007 20:42:48 +0000 http://brainsonfire.com/blog/2007/11/06/dismantling-marketing%e2%80%99s-fourth-wall/#comment-146211 These passionate crafting enthusiasts are the best marketers our company could ever ask for. They are sincere, friendly, loyal engaged advocates. What more does a company need? I will share one comment from a Fiskateer that really touched me... "I left the round-up a more confident person and I am so ready to start spreading the love.... I am part of a movement that will rock the industry, the paper crafters, the message boards and everyone who is involved. I am so proud to call myself a Fiskateer, so honored to be a part of Fiskars, so determined to make sure that I do right by Fiskars. I left there with a feeling of ownership, it's my Fiskars." Now that's a passionate marketer! These passionate crafting enthusiasts are the best marketers our company could ever ask for. They are sincere, friendly, loyal engaged advocates. What more does a company need? I will share one comment from a Fiskateer that really touched me… “I left the round-up a more confident person and I am so ready
to start spreading the love….
I am part of a movement that will rock the industry, the paper
crafters, the message boards and everyone who is involved. I am so proud to
call myself a Fiskateer, so honored to be a part of Fiskars, so determined
to make sure that I do right by Fiskars. I left there with a feeling of
ownership, it’s my Fiskars.”
Now that’s a passionate marketer!

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