I know. It’s been a while since I’ve mentioned the brilliant band of {insert clever and alliterative word here} who make up The Brains on Fire Curiosity Team. But just because I’ve been quiet doesn’t mean they have been. Quite the contrary!
For those who don’t remember, The Curiosity Team is a group […]

As I was reading Tuesday’s Online Spin review of a review of PQ Media’s Word of Mouth Marketing forecast, I was reminded of Debbie Allen’s words in the opening credits of Fame. But before I give you the link to a video of that 80’s gem (what did we do before YouTube?), I’d like […]

So AdWeek ran an article yesterday entitled, “T-Mobile Goes After the iPhone,” which talks about how T-Mobile’s new phone, called Shadow, is a new offering that’s “being likened to a less-expensive version of the iPhone.”
First of all, AdWeek, nowhere on the T-Mobile site or in the article does it say that Shadow is their answer […]

So while I was in the Minneapolis airport yesterday morning (where it was 6 degrees Fahrenheit outside, BTW (man, I love Greenville) ), I was doing my weekly Google search for “Brains on Fire” to see what popped up. One of the results was our client at a WOMMA conference talking about her experiences. I […]

First things first.  I will go ahead and confess that I am one of the backwards luddites who has the nerve to still listen to the radio - not even the HD radio - just the plain old radio in my car.  I know.  I should be shunned.
Anyway, a while ago… maybe as long as […]

I am starting to hear more consistently that those who make word of mouth recommendations are far more likely to be optimistic people. According to Forrester’s 2006 NACTAS Benchmark study, 60% of the population share recommendations. Of that group of talkers, 90% “always tried to make the best of every situation” compared to […]

This is Spike posting in Cordell’s place and sharing this internal email he sent to the rest of the team…
Starting a business and building something from nothing more than a few ideas and a little courage is quite a journey. Like most endeavors that require a wholehearted commitment - marriage, parenthood, etc. - you can’t […]

Apparently tomorrow is not only Thanksgiving. It’s also St. Cecilia Day - St. Cecilia is the patron saint of music. And… apparently TODAY is not only the day before Thanksgiving (and it’s not only the unofficial Brains foosball/Guitar Hero day). It’s also No Music Day. Interesting thought. It seems to […]

I love WOMMA events. Every time I go, I come back energized and with a number of things stuck in my head. Las Vegas last week was no exception…
“If you say ‘I’m sorry,’ then you better be doing something about it, too. Saying it is not enough.” - from the super-cool chief blogger of Dell’s […]

Over the last week, a few of your Brains bloggers have had brushes with various levels of musical fame. In chronological order:
DFW airport, Friday, Nov 9 - I had the pleasure of recognizing Darryl McDaniels (aka DMC of Run-DMC) as we crossed paths in the airport at 7am. My husband turned to me […]