Archive for October, 2007

Attention Marketing, Advertising and Branding Agencies:

Thursday, October 4th, 2007

We’ve already determined that you’re not special. And here’s further proof:
At last count, there were literally 76,800 of you in the USA. (Source: some recent study.)
And as much as you think that you’re different from all of them - they think they’re that different, too.
Talk amongst yourselves (you seem to be good at that).

Unconditional Customer Service

Wednesday, October 3rd, 2007

Some of the Brains on Fire crew is in NYC this week – and so is the entire UN. So, needless to say, it was hard to get a hotel. But we managed to pull it off, although it’s in an unfamiliar part of town. So last night when we got in, we were looking [...]

Citi gives a big ‘ol “NO” to social media

Monday, October 1st, 2007

Via AdPulp (via Media Post’s Marketing Daily): (Yes, that’s via squared)
Citi on social media:
“We’re not there yet, and we’re proceeding very cautiously,” said Lisa Caputo, Citi’s first company-wide CMO, at an industry event last week. She added that allowing consumers access to Citi logos and other materials related to its brand for their own creations [...]

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