The blogosphere is all a twitter (no, not that Twitter) about NBC’s sudden disappearance from YouTube. NBC had its very own channel on the video-sharing site, but now that it’s launching Hulu “sometime in October,” which will be the homebase of all NBC content on the web.
Personally, it seems to me that NBC is once [...]

The newest addition to the Brains on Fire clan (shout out to Matt!) pointed out today that those Sonic Drive In spots have reached a new level. (Well, it happened a year ago. But if it’s new to me, it might be new to someone else, too.)
You’ve probably seen the humorous TV spots that has [...]

So FI Chris hands me this direct mail piece that Kim, our Celebrity Massage Therapist, received the other day. It’s a company that creates products for on-site drug testing programs (I don’t know why we’re getting it).

Anyway, all of the products across the front of the piece start with a lower case “i,” as in [...]

Okay, at the risk of sounding a bit too preachy – I have a little suggestion to make the world a better place.
This morning I got out of an early morning meeting and listened to my phone messages. I have this thing about returning phone calls. I really try to do it. I am not [...]

Have you picked up a copy of CP+B’s Hoolpla? (It’s hard to (physically), since the cover is made of sandpaper.) It’s a great self-promotional piece about the history of the agency, their famous campaigns, etc.
My favorite part of the book though, is about six pages of inter-office emails. And buried in those exchanges is the [...]

I was sitting watching Property Virgins last night (which, by the way, was an incredibly unfulfilling hour of my life), and amidst the commercials for alarmist things like “Mega Disasters: Alien Infection,” I happened to see an AllState Insurance commercial that just put me through the roof. I think I’ve seen pieces of it [...]

One of my favorite parts of WOMMA events is hearing successful word of mouth marketers share their stories. At the upcoming summit in Nov 14-15 in Las Vegas, Richard Tait, Grand Poo-Bah of Cranium Inc, will be there to share his story of harnessing the power of WOMM and non-traditional distribution to make Cranium [...]

This weekend I was in Toronto with my family celebrating my grandparents’ 60th wedding anniversary. Quite the landmark, eh! People flew in from Denver, Greenville, DC… and just down the street. So, of course, I’ll be writing about something stupid that the airlines did.
My dad booked his and my mom’s ticket on [...]

That’s the message John Winsor of CP+B gave to a small group I was fortunate enough to be a part of last week.
And he’s right.
Disruptors act. Those who get disrupted react.
Disruptors make waves. Those who get disrupted try to ride them out.
Disruptors blaze new trails. Those who get disrupted play keep-up.
Disruptors do. Those who get [...]

She’s baaaaack….I am back from maternity leave, raring to go, and hoping that I never again consume as much non-prime time TV as I have over the last 6 weeks. One of the commercials I have seen frequently is one for the Ford that involves foreign car drivers being asked by “market researchers” to [...]