Comments on: Have you seen the new Apple iTouch ad? http://brainsonfire.com/blog/2007/10/30/have-you-seen-the-new-apple-itouch-ad/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Fri, 21 Nov 2008 21:36:42 +0000 http://wordpress.org/?v=2.5.1 By: Robbie http://brainsonfire.com/blog/2007/10/30/have-you-seen-the-new-apple-itouch-ad/#comment-143837 Robbie Tue, 30 Oct 2007 18:41:34 +0000 http://brainsonfire.com/blog/have-you-seen-the-new-apple-itouch-ad/#comment-143837 It's great to see a huge company reach out and let their fans make independent decisions toward the benefit of the company. I'm seeing a lot of this lately. Radiohead put the ball in the consumer's court regarding the price of their last album. Paste Magazine is doing the same thing, by allowing their customers to name their price for a subscription to the indie-rag. It's nice to see companies and bands listen to their fans and allow them to play an active roll in their favorite brands. Cheers to all 3 of these entities for loving their fans and customers. It’s great to see a huge company reach out and let their fans make independent decisions toward the benefit of the company.

I’m seeing a lot of this lately. Radiohead put the ball in the consumer’s court regarding the price of their last album.

Paste Magazine is doing the same thing, by allowing their customers to name their price for a subscription to the indie-rag. It’s nice to see companies and bands listen to their fans and allow them to play an active roll in their favorite brands.

Cheers to all 3 of these entities for loving their fans and customers.

]]> By: Spike http://brainsonfire.com/blog/2007/10/30/have-you-seen-the-new-apple-itouch-ad/#comment-143828 Spike Tue, 30 Oct 2007 17:51:57 +0000 http://brainsonfire.com/blog/have-you-seen-the-new-apple-itouch-ad/#comment-143828 Good question, Karl. The Wired article (which I've now posted a link to - sorry about that) goes on to say that Nick pulled the video clips from the Apple site then manipulated them, using music he knew would be appropriate for an Apple ad. So in this case, it was the user studying what the brand was already doing and putting his own spin on it instead of creating something from scratch. Good question, Karl. The Wired article (which I’ve now posted a link to - sorry about that) goes on to say that Nick pulled the video clips from the Apple site then manipulated them, using music he knew would be appropriate for an Apple ad.

So in this case, it was the user studying what the brand was already doing and putting his own spin on it instead of creating something from scratch.

]]> By: Karl http://brainsonfire.com/blog/2007/10/30/have-you-seen-the-new-apple-itouch-ad/#comment-143822 Karl Tue, 30 Oct 2007 17:34:15 +0000 http://brainsonfire.com/blog/have-you-seen-the-new-apple-itouch-ad/#comment-143822 what is strange about this is: 1. it's stylistically similar to every other recent ipod/iphone ad i've seen 2. is as slick and professional as every other apple ad as well So what is UG about this? what is strange about this is:

1. it’s stylistically similar to every other recent ipod/iphone ad i’ve seen
2. is as slick and professional as every other apple ad as well

So what is UG about this?

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