Have you seen the new Apple iTouch ad?
October 30th, 2007
It’s CGM, baby!
Via Wired:
After Apple fanatic Nick Haley posted his homemade iPod Touch commercial to YouTube last month, a few ad execs at the Cupertino based company saw it. But rather than send him a cease-and-desist letter, they bought his ad, flew him out to Los Angeles to reshoot it in high def, and will be broadcasting it during the World Series this weekend. THAT’S how you love your customers, people!
From what I’ve seen of Apple, they don’t reach out to their customers like this very often. It’s part of what makes Apple, well, Apple.
But yet another mega-corp jumps on the Customer Generated Media bandwagon. So what’s next?
Other posts by Spike.
Karl says:
what is strange about this is:
1. it’s stylistically similar to every other recent ipod/iphone ad i’ve seen
2. is as slick and professional as every other apple ad as well
So what is UG about this?
October 30th, 2007 at 9:34 amSpike says:
Good question, Karl. The Wired article (which I’ve now posted a link to - sorry about that) goes on to say that Nick pulled the video clips from the Apple site then manipulated them, using music he knew would be appropriate for an Apple ad.
So in this case, it was the user studying what the brand was already doing and putting his own spin on it instead of creating something from scratch.
October 30th, 2007 at 9:51 amRobbie says:
It’s great to see a huge company reach out and let their fans make independent decisions toward the benefit of the company.
I’m seeing a lot of this lately. Radiohead put the ball in the consumer’s court regarding the price of their last album.
Paste Magazine is doing the same thing, by allowing their customers to name their price for a subscription to the indie-rag. It’s nice to see companies and bands listen to their fans and allow them to play an active roll in their favorite brands.
Cheers to all 3 of these entities for loving their fans and customers.
October 30th, 2007 at 10:41 am