Accidental naming? Or sheer brilliance?
October 18th, 2007
So FI Chris hands me this direct mail piece that Kim, our Celebrity Massage Therapist, received the other day. It’s a company that creates products for on-site drug testing programs (I don’t know why we’re getting it).
Anyway, all of the products across the front of the piece start with a lower case “i,” as in iScreen, iCassette, iCup, etc. So right as I was about to launch into a rant about how stupid it is that everyone wants to put an “i” in front of their products every since the iMac and iPod became icons (no pun intended), Chris asked me to wait a second.
“See the iCup?” he said.
“Yeah.”
“Spell it. Out loud.”
Now I don’t know if that was a happy accident, or an act of sheer brilliance. But either way, that’s funny.
Other posts by Spike.
Patrick says:
I remember the ‘ol “i c u p” joke when I was in elementary school and that was about 30 years ago now. With that being said it does take a new twist in the day if “i products.”
October 18th, 2007 at 5:04 amDarrin Dickey says:
I really hope that doesn’t mean there’s a tiny built-in camera inside. You just might find your “task” showing up on the “Hidden i” section of the iPorn website.
October 18th, 2007 at 5:21 amMr. Steve says:
If you take a drug test in America, you’re American. So what would you be if you were taking a drug test in Europe?
Seriously though…I wish we had named that. Brilliant.
October 18th, 2007 at 5:50 amBranding Agency says:
Spike, do you really think they meant that? I doubt it. I think you hit the iNail right on the iHead. Just bad naming.
October 18th, 2007 at 12:29 pmSpike says:
I don’t think they meant it, either. But I don’t think it’s bad naming in this case. It’s accidental brilliance.
October 18th, 2007 at 1:57 pmScott White says:
Luck is half the battle I guess. But it will take one observant customer to figure it out!
October 19th, 2007 at 7:59 amChristy says:
One observant customer is all it takes, Scott.
October 23rd, 2007 at 1:01 pm