The Ghost of Blog Post’s Past

September 24th, 2007

This blogging thing never ceases to amaze me. Case in point: Waaaay back in January of 2006, Jenn wrote a post about Bath & Body Works about how she’s disappointed that they are discontinuing her favorite line (scent) of products.

Twenty months later, she’s not alone. And we’re STILL getting people from all over the place sharing their despair that B&BW discontinued their favorite lines. (The most recent comment from this weekend smells (no pun intended) like a B&BW employee, but doesn’t identify herself as such).

All that to say that I don’t know if I should be surprised by these two things:

1) There are so many people online looking to share their feelings with others who have experienced the same thing for something like this

2) There are still so many big companies out there who are not listening.

Oh, and lest I forget, B&BW hooked up with BazzarVoice sometime in the past year to put reviews on their website, which is a GREAT first step, but still not exactly engaging your customers.

Other posts by Spike.

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