My trusty Google alerts popped up an interview with an author being interviewed on the radio about this new-fangeled “word of mouth marketing” thing.
Sandra Sellani recently published her book, “What’s Your BQ? Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits With Brand Quotient” and said that WOMM had a lot to do […]

Okay, I have to caution you, I am going to sound incredibly paranoid in this post.
According to The NY Times, Pudding Media is a new company that is currently beta-testing their online phone service. It operates much like Skype, only instead of paying by length of call, the calls are free. Free? […]

Brought to you by Mr. Steve.
http://www.vote756.com/marcecko/
For baseball fans, like myself, this really puts the past 10 years of baseball (and, to true baseball fans, American history) into perspective.  And more importantly, it’s what the people have decided.  It’s what the fans (not the corporations that name ballparks and buy season tickets) get to say.  As […]

“The key word in television these days is engagement.” - Norby Williamson, EVP of Programming, ESPN
Sounds pretty good, doesn’t it?
Wait until you hear what defines “engagement.”
You know those extremely annoying animated promotions that appear at the bottom of the screen during a show, usually advertising another show on the network? Well… they’re called […]

This blogging thing never ceases to amaze me. Case in point: Waaaay back in January of 2006, Jenn wrote a post about Bath & Body Works about how she’s disappointed that they are discontinuing her favorite line (scent) of products.
Twenty months later, she’s not alone. And we’re STILL getting people from all over the place […]

Spike and I have had a running joke about circles after I posted the cycle of the fan diagram. This became a company wide joke when I tried unsuccessfully to turn a financial graph into a circle on a recent project. Several good things came out of my sharing of a cycle of how […]

(Here you can find installments one and two.)
First up is Johnson & Johnson. If you haven’t heard, they’re suing the Red Cross for copyright infringement of the red cross logo. J&J has owned the rights to it since 1876. The Red Cross is selling products (so they can get revenues to, you know, help people […]

Hats off to Mr. Steve for pointing us in the direction of this article.
Apparently today is the 25th anniversary of the original emoticon.  That’s right… happy birthday to :-).  There’s a lot of discussion in the article about the problem of making tone of voice clear in an increasingly typed world.  And it’s certainly true […]

The Pirate Guys are back!  Yes… I’ve mentioned it before… and today I’ll mention it again.  Tomorrow is September 19th… also known as International Talk Like a Pirate Day!  It’s that little day that began as an inside joke between two goofy Northwesterners (one of whom happens to be my uncle) and has grown into […]

Caution: pro bono publico client plugging ahead
Justice for Children International (who has a big announcement on October 1), the organization created to abolish worldwide child sex trafficking, is our pro bono client. Yeah, we’ve talked about them before, and not only because it’s the worthiest cause you could fathom, but because they are just good […]