In a world where “Google” has become an accepted and overused verb, a new human-powered search engine called Mahalo is daring to rear its upstart head. What’s different about human search? The results that humans assemble are organized, logical and spam free. Most of Mahalo experiences on have also had en [...]

“Conrad Hilton’s dream was to spread the warmth and light of hospitality throughout the world.” Or so says the behospitable.com website, the Hilton Family’s new advertising and PR push.
And you know what? It’s a pretty solid effort. (I must admit, I’m a sucker for ads where passers-by help total strangers in distress.) The TV ads [...]

*Caution… this post is highly irrelevant, but fun!*
There are those of us here at Brains who LOVE birthdays. I am one of those people. I love my birthday, I love your birthday, I love the whole concept of a day devoted to a person merely because he or she had the good sense to be [...]

“Tell me, and I’ll forget. Show me, and I may not remember. Involve me, and I’ll understand.” -Native American Proverb
I recently stumbled across this great little gem of a quote….and boy oh boy, does it ring true with the difference between traditional advertising and actively involving your customers in your brand.
In other words:
Tell me: When [...]

So if you haven’t heard by now, some guy in Houston is suing 1-800-flowers.com because they sent flowers to his girlfriend and then, as is their customary way of going the extra mile, sent a thank-you note to the guy’s home – where it was intercepted by his wife. So he’s taking legal action because [...]

There was a fair amount of outrage regarding yesterday’s revelation that children aged 3-5 overwhelmingly preferred identical food wrapped in McDonald’s packaging. They not only preferred it, they claimed that it tasted better! This has brought back to the forefront concerns over marketing to children, childhood obesity, and a host of other kid [...]

Every fan has a story. Are you a fan of a college football team, a baseball team, a car, a restaurant, or a musician? Maybe it’s even an auto mechanic. Some of us show more “fan” behavior than others. I fall in the fan bucket. I want more out of the experience than just satisfaction. [...]

Every week, we are humbled by the amount of resumes and job opening inquiries we receive, for they are many. Now I’m not a recruiting expert by any means, so this is just my opinion here, but why, oh why when you’re applying to a creative agency would you make your resume bland and boring?
The [...]

Yet another in the string of companies trying to tap into the consumer generated media frenzy: Heinz ketchup. That’s right. That quintessential condiment of condiments is in the midst of the Top This TV Challenge - inviting tomato loving amateur filmmakers everywhere to show their stuff (submission deadline is midnight tonight… so you [...]

Dating back to my childhood I’ve always loved fictional characters. On a recent tour stop with RAGE teens we had a conversation about The Simpson’s, Aqua Teen Hunger Force, even Max, Goofy’s son from “A Goofy Movie.” The guys and girls asked me who was my favorite childhood character. The character that blurted out of [...]