Back to the Blog
August 27th, 2007
Okay, I’m back from a quiet spell on the blog and I thought I would share a quote I recently tripped over. Sorry I can’t tell you who said it. I just found it scribbled down the side of a page in my current journal.
“The meek my inherit the earth, but if they are in business they will go broke.”
I love that. So many companies, especially B2B’s find themselves trying to be all things to all people. Instead of finding the one thing on earth they STAND for, they create painfully long lists of things they or their products do. It takes hours for them to explain the business they are in, if they can explain it at all. They have a clutter of information on their company, clutter that ends up making them totally invisible. It takes courage to put a stake in the ground and pronounce who you are and what you stand for.
Other posts by Robbin.
Kyle says:
Robbin:
When we started our consultancy we asked ourselves: What are we best at in the world?
It has been on nearly every piece of literature since. “The World’s Only Management, Marketing and Fish Cleaning Service”
I think another appropriate quote for your Kirk Gibson-like return to the blog is:
“You are what you eat.”
August 27th, 2007 at 12:46 pm