http://brainsonfire.com/blog/2007/08/09/brandlove/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Fri, 21 Nov 2008 22:35:05 +0000 http://wordpress.org/?v=2.5.1 http://brainsonfire.com/blog/2007/08/09/brandlove/#comment-101646 Scott Sat, 11 Aug 2007 14:47:29 +0000 http://brainsonfire.com/blog/brandlove/#comment-101646 As a branding agency I find this situation strange. I think McDonald's has done a masterful branding job. Parents need to remember that their 4 year old doesn't have a wallet and can't buy their own food. It's the parents job to feed them, not the other way around. Maybe parents should take more responsibilty in their actions. If you think McDonald's food is bad don't go there. As a branding agency I find this situation strange. I think McDonald’s has done a masterful branding job. Parents need to remember that their 4 year old doesn’t have a wallet and can’t buy their own food. It’s the parents job to feed them, not the other way around. Maybe parents should take more responsibilty in their actions. If you think McDonald’s food is bad don’t go there.

]]> http://brainsonfire.com/blog/2007/08/09/brandlove/#comment-100909 Patrick Thu, 09 Aug 2007 12:53:07 +0000 http://brainsonfire.com/blog/brandlove/#comment-100909 I just returned for a Thursday morning Bible Study I attend on a regular basis and this morning we were dicsussing the passage concerning "wolves in sheeps clothing." I did watch the documentary, Super Size me a while back and while I disagree with some of the allegations I do understand that a big part of McDonald's strategy is to get you to feel good about their products at an early age. Even though I know their stuff is not the highest quality it still makes me "feel good" in a nostalgic way. That's scary because even at my age I can be a sucker for "nostalgia" as much as my parents. That "80's Cafe" in Back to the Future Part II is already looking like a place I would love to go to. Something to think about and consider. I just returned for a Thursday morning Bible Study I attend on a regular basis and this morning we were dicsussing the passage concerning “wolves in sheeps clothing.” I did watch the documentary, Super Size me a while back and while I disagree with some of the allegations I do understand that a big part of McDonald’s strategy is to get you to feel good about their products at an early age. Even though I know their stuff is not the highest quality it still makes me “feel good” in a nostalgic way. That’s scary because even at my age I can be a sucker for “nostalgia” as much as my parents. That “80’s Cafe” in Back to the Future Part II is already looking like a place I would love to go to. Something to think about and consider.

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