I received an interesting email from the Denver Egotist this week. The Denver who? Here’s their manifesto:
In order to promote creative growth in Denver, one must admit the city is conceptually stunted. It’s not on the tip of any tongues, and for good reason. Safe solutions, droll concepts. It is our belief, as creative participants […]

Earlier this week I posted about my annual tradition involving The Beloit Mindset List and feeling vaguely geriatric. Well, now it’s time for another Brains on Fire tradition - The Net Promoter Score. As Fred Reicheld advises in his book The Ultimate Question, we make the effort to ask all the people who […]

Man, oh, man I can’t tell you how many times this happens: I go out to lunch with friends and when I get to the checkout counter, I ask for water. Not bottled water. Not sparkling water (although I do enjoy both) – just a cup of water. Listen, I’m not cheap. I just happen […]

It’s time for what has become, for me, a treasured annual ritual. You see, this time every year, Beloit College releases the Beloit Mindset List - and this time every year I post a link to it on our blog and lament the fact that it makes me feel old - this year even […]

Okay, I’m back from a quiet spell on the blog and I thought I would share a quote I recently tripped over. Sorry I can’t tell you who said it. I just found it scribbled down the side of a page in my current journal.
“The meek my inherit the earth, but if they are in […]

Thought #1: I’ve written about the Case Study Trap before. But there’s another thing on my mind: EVERY client or new project you take on should be your next case study. I know as marketers we highlight our greatest successes in our “case studies.” But maybe in your materials you shouldn’t have a portfolio section […]

Some thoughts occurred to me this past weekend as I went home to my high school reunion (yes, apparently I am slightly masochistic)… You know, you walk into a room with these people you saw every day for four years (some even longer) and suddenly, after however many years, you’re back in the same room […]

Via Wired, it seems that a savvy new generation of brokers and landlords are filming guided tours of their properties to put on YouTube and linking to them from their listing on Craigslist.
Brilliant.
And when you think about it…a total no-brainer.
Another forward-thinker has turned this concept into a service that he provides for real estate agents […]

As I was watched the opening images of “Superbad” last Friday I wondered if the low budget film (made for less than $20 million) would top the box office for the weekend? Well it did, taking in $33.1 million, easily claiming the top spot and beating the expectations of $25 million. So how did […]

iPod killer. Google killer. YouTube killer.
I gotta tell ya, I am so sick-and-tired of hearing the term “killer” used in this way.
It seems there are legions of companies out there that are trying to kill and replace the market leaders. But all they seem to do is look like copycats. Face it, you’re late to […]