They did in fact have several product tie-ins from the Simpsons TV show; there were Squishees, Buzz cola, and those iconic doughnuts with pink frosting and sprinkles (although no Duff beer, I was sad to see). However, the quality of these items was severely lacking. The doughnuts looked like they were several days old straight off the truck; not particularly appetizing. I actually got a Squishee, but didn’t take more than two sips of it. It was vile (think Robitussin smoothie). I didn’t even bother with the Buzz (though I did notice that they offered a Coca-Cola Classic Squishee, but no Buzz Squishee).

I understand that they were trying to attract potential viewers with this 7-11 transformation. But what does it say about their message when the changes are all superficial? When the quality of their tie-ins doesn’t live up to the novelty that they exist in the first place? When people leave feeling disillusioned and disappointed rather than Fascinated, Inspired, Rewarded, or Engaged? When their brilliant scheme has exactly the opposite effect they intended?

Wander on over to http://fizzcorp.com/blog/ for our take on The Simpson’s Movie WOMM as well as fav Simpson’s moments we love. Don’t forget to add your own.

I can relate to the mix of feelings–as my daughter (soon entering her senior year in college)and I have lived with and loved Rowling’s characters since they were first introduced.