It’s a question we get asked a lot, “Do you have experience working with (fill in the blank)?” Banks or the automotive industry or restaurants or whatever. And I’m not saying it’s a bad question to ask. But I think how creative companies handle the answer is the important part.
As a company, we’ve been around [...]

I know that there are a lot of corporate blogs out there. Many companies are seemingly jumping on the bandwagon in the past couple of years, from General Motor’s Fastlane Blog to Richard Edelman’s 6 A.M.
But there are just a handful of companies that do the blog thing exceptionally well. And one of them started [...]

Ads for USA Network’s summer mini-series The Starter Wife have been hard to miss - spend was estimated at $20M of media value. I can understand why USA put its eggs in this basket - the series is jammed with stars, entertaining, brilliantly timed to start a week after every other network scripted show [...]

I know, it’s a mouthful. But it’s also the title of the free webinar the folks over at Umbria are hosting on June 21 at 1:00 PM EST. Sure, there are tons of things that you have going on that Thursday. But as a client of theirs and having first-hand experience with their insight and [...]

Who would-a-thunk that 20 Tons of peanuts could get a television network to bring a canceled television show back to life. After CBS received 8 million peanuts, 30,000 emails and watching passionate fans of a cancelled television show donate over 15,000 dollars to tornado-ravaged Greensburg, Kansas. CBS sent a letter to Jericho fans, you got [...]

Man, what a great case study this has turned out to be.
As you might recall, JetBlue, the darling of the airline industry and ranked number one with fliers for years, had a major meltdown in February when they had to cancel flights due to weather, but also left some passengers on their planes for hours [...]

There is a stink brewing about the 2012 Olympics London logo. Via one of my favorite identity blogs, the boys and girls at Wolff Olins charged almost $800,000 to design the new mark (note to self, raise prices). I’m no designer and am surround by some of the best in the industry, so I’ll keep [...]

I received this tidbit in the weekly WOMMA newsletter yesterday:
“Campbell-Ewald launched a non-traditional campaign for Cintron Beverage Group. The campaign includes a viral video component and an aggressive word of mouth push to influential blog sites.”
Dammit. I hate to beat a constantly resurrected horse, but a viral video isn’t viral until it goes viral. Get [...]

About two years ago, I wrote about Grafedia, which allows people to hyperlink text messages the find written by hand onto real life, hard surfaces and get back to video, audio and text files. When you find a message in the real world, you text the word to @grafedia.net and you’ll get something sent back [...]

This week we began work with a new client for a naming and identity project. It’s actually our first piece of pro bono publico work in a long time and we decided to take it on for two reasons. The first and most important reason is that Justice for Children International works to abolish child [...]