Comments on: 25 Million Online Influencers and Growing http://brainsonfire.com/blog/2007/06/29/25-million-online-influencers-and-growing/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Wed, 08 Oct 2008 03:28:59 +0000 http://wordpress.org/?v=2.5.1 By: Tankar kring… » Ny rapport om WOM http://brainsonfire.com/blog/2007/06/29/25-million-online-influencers-and-growing/#comment-85961 Tankar kring… » Ny rapport om WOM Thu, 05 Jul 2007 20:42:55 +0000 http://brainsonfire.com/blog/25-million-online-influencers-and-growing/#comment-85961 [...] Via Brains on Fire blog kan vi återigen läsa om The Rising Roar of Word-of-Mouth. “For as long as humans have been talking, information has spread by word-of-mouth. But it is only recently that word-of-mouth has become an actual marketing discipline,” says Debra Aho Williamson, eMarketer Senior Analyst and the author of the new report. [...] [...] Via Brains on Fire blog kan vi återigen läsa om The Rising Roar of Word-of-Mouth. “For as long as humans have been talking, information has spread by word-of-mouth. But it is only recently that word-of-mouth has become an actual marketing discipline,” says Debra Aho Williamson, eMarketer Senior Analyst and the author of the new report. [...]

]]> By: Christy http://brainsonfire.com/blog/2007/06/29/25-million-online-influencers-and-growing/#comment-85148 Christy Tue, 03 Jul 2007 20:11:24 +0000 http://brainsonfire.com/blog/25-million-online-influencers-and-growing/#comment-85148 Okay, the more I hear stats on who's talking and who's listening online, the more I go back to what I heard when I was a kid, watching my step-father launch his franchise: "For every complaint you hear, there's nine more that haven't told you... they're telling someone else." Sometimes it's listening to the complainers because there's something you need to fix. Sometimes you need to listen just to hear what so many other people are hearing. And then let's not forget what each listener does with that information on their own! Okay, the more I hear stats on who’s talking and who’s listening online, the more I go back to what I heard when I was a kid, watching my step-father launch his franchise: “For every complaint you hear, there’s nine more that haven’t told you… they’re telling someone else.”

Sometimes it’s listening to the complainers because there’s something you need to fix. Sometimes you need to listen just to hear what so many other people are hearing.

And then let’s not forget what each listener does with that information on their own!

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