Archive for June, 2007

iPhone

Saturday, June 30th, 2007

I’ve got mine. Do you have yours?
And it’s better than I thought it would be.
P.S. Sinbad was waiting in line with me (no, I was only in line for 2 hours). No kidding.
P.P.S. AT&T store salespeople work on commission. Happy iPhone weekend to them.

25 Million Online Influencers and Growing

Friday, June 29th, 2007

One of the things that we often find ourselves doing in this little corner of the Interweb is sharing fantastic, frightening or somehow remarkable experiences with products and services. We are definitely in good company.

Today, eMarketer released a report that includes their estimate that 25 Million US adults regularly share information on products and […]

CGVG – Consumer Generated Video Games

Thursday, June 28th, 2007

The BBC reports today that the maker of the Wii video gaming system, Nintendo, has released WiiWare, which will allow amateur game makers the platform they require to create their own games for the Wii console.
Very cool.
“Independent developers armed with small budgets and big ideas will be able to get their original games into the […]

Naming Names

Wednesday, June 27th, 2007

Brandweek has a very interesting article about a survey they conducted concerning the public’s favorite new brand names. What really caught my eye is that the names that were preferred were real. And when I say “real,” I mean that they were words that already existed. They weren’t the Latin root of anything. They weren’t […]

Do you Feel Like We Do

Tuesday, June 26th, 2007

Summertime brings a lot of things: hot weather, thunderstorms, vacations, swimming and being lazy. It’s also a time to reconnect with your kids. And after a hard year of school, my daughter and I seem to be developing a pattern. For us, summertime means going to concerts. Our summer season of concerts started off with […]

Welcome Home

Monday, June 25th, 2007

Apologies for my blogging absence, but I was in Paris last week for business, and I think that’s a good excuse, eh? It was truly a great trip. Great people. Great food. Great culture.
And as I came back through customs in NY, the officer checked my papers, gave me the stamp, then looked up from […]

I Love Analogies

Friday, June 22nd, 2007

It’s not a big surprise, I’m sure. I really enjoy a good analogy. Or even a mediocre one. Our good friend Justin speaks in analogies and metaphors and similes all the time. I think it’s because he’s such a visual thinker, it helps him to create an image for himself.
That’s why I’m a big […]

When I Grow Up

Thursday, June 21st, 2007

Hello faithful viewers.  In Spike’s absence, I will be taking on the touchy-feely blog post today.
I am particularly enamored of a client I’m working on right now.  Nearly everyone I talk to – employee, member, customer – I just think they’re all fantastic.  Partly, they all share a very common set of interests with me […]

Amplifying WOM around Taboos

Wednesday, June 20th, 2007

We have recently been posed with a challenge that has us pondering “How do you start WOM around taboo topics?”  Norelco famously normalized the topic of male body shaving with their genius campaign & microsite www.shaveeverywhere.com.  While the folks at Queer Eye had already injected “manscaping” into popular culture, Norelco took the next step in […]

David Chase’s Media De-Fragmentation Miracle

Monday, June 18th, 2007

A lot of electronic ink has been spilled over the proliferation of media choices in the modern world. What happened last week - the final episode of the Sopranos and the debates over its meaning - has made me think that maybe we as an audience aren’t quite as fragmented as our media choices. […]