Comments on: Dear Oakley, http://brainsonfire.com/blog/2007/05/30/dear-oakley/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Tue, 14 Oct 2008 13:23:00 +0000 http://wordpress.org/?v=2.5.1 By: Pieter Ardinois http://brainsonfire.com/blog/2007/05/30/dear-oakley/#comment-66051 Pieter Ardinois Thu, 31 May 2007 10:43:48 +0000 http://brainsonfire.com/blog/dear-oakley/#comment-66051 This happens really often when it comes to printed communication, these days. Could it be that marketing budgets are shifting towards new media communication and underestimating the power of printed communication? Could the reason be that print providers are just craftsmen and not marketeers? I think that the printing industry (when it comes to advertisement) needs to rethink itself by looking further than just monetizing ink on paper. This happens really often when it comes to printed communication, these days. Could it be that marketing budgets are shifting towards new media communication and underestimating the power of printed communication? Could the reason be that print providers are just craftsmen and not marketeers? I think that the printing industry (when it comes to advertisement) needs to rethink itself by looking further than just monetizing ink on paper.

]]> By: James http://brainsonfire.com/blog/2007/05/30/dear-oakley/#comment-65681 James Wed, 30 May 2007 20:52:29 +0000 http://brainsonfire.com/blog/dear-oakley/#comment-65681 That Oakley booklet bothered me as well. I had already seen it in Bike, Outside, or one of the other similar magazines that I receive. The glued in insert in the middle of the magazine annoyed me, so I promptly pulled it out and threw it away. When I received the same booklet by mail a few days ago, I was more than a little annoyed. I can only assume that Oakley got my name from a list that came from one of those magazines, so why did they think that I really needed another copy of that booklet? Throwing it away the first time was enough. Now I have to feel guilty about wasting twice as much paper. Thanks Oakley. That Oakley booklet bothered me as well. I had already seen it in Bike, Outside, or one of the other similar magazines that I receive. The glued in insert in the middle of the magazine annoyed me, so I promptly pulled it out and threw it away. When I received the same booklet by mail a few days ago, I was more than a little annoyed. I can only assume that Oakley got my name from a list that came from one of those magazines, so why did they think that I really needed another copy of that booklet? Throwing it away the first time was enough. Now I have to feel guilty about wasting twice as much paper. Thanks Oakley.

]]> By: Spike http://brainsonfire.com/blog/2007/05/30/dear-oakley/#comment-65584 Spike Wed, 30 May 2007 17:30:35 +0000 http://brainsonfire.com/blog/dear-oakley/#comment-65584 You go, Joe. Sometimes people just don't think. And there is a lot of messaging out there that is not only "off-brand," but just plain doesn't make sense. Thanks for the comment. You go, Joe. Sometimes people just don’t think. And there is a lot of messaging out there that is not only “off-brand,” but just plain doesn’t make sense. Thanks for the comment.

]]> By: Joe O http://brainsonfire.com/blog/2007/05/30/dear-oakley/#comment-65563 Joe O Wed, 30 May 2007 16:51:38 +0000 http://brainsonfire.com/blog/dear-oakley/#comment-65563 A couple of weeks ago I went to see GREASE at the regional theatre in the local city. The performance was excellent (even if the book of the show is one of the worst of all time that's why they changed it so much for the movie script). In the program was a pink piece of paper with random questions about the theatre, suggestions for their 25th season, etc... Okay, my wife and I just donated a chunk of money and bought tickets to see the show. This little pink piece of paper was disgraceful! It was rambling, there was no room to respond on the paper, and there were no instructions about where to turn it in. When the ED introduced the show no mention was made of the paper. Alas, delving further into the program the 25th anniversary season has all ready been chosen and the shows are listed!! I am in the process of writing a book, "In My Grandmother's House: Uncommon Sense", I will be sure to make mention of this experience in the HOW NOT to elicit decent feedback section. Embarrassing! A couple of weeks ago I went to see GREASE at the regional theatre in the local city. The performance was excellent (even if the book of the show is one of the worst of all time that’s why they changed it so much for the movie script). In the program was a pink piece of paper with random questions about the theatre, suggestions for their 25th season, etc…

Okay, my wife and I just donated a chunk of money and bought tickets to see the show. This little pink piece of paper was disgraceful! It was rambling, there was no room to respond on the paper, and there were no instructions about where to turn it in. When the ED introduced the show no mention was made of the paper. Alas, delving further into the program the 25th anniversary season has all ready been chosen and the shows are listed!!

I am in the process of writing a book, “In My Grandmother’s House: Uncommon Sense”, I will be sure to make mention of this experience in the HOW NOT to elicit decent feedback section. Embarrassing!

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