The Force is with you (kinda)
May 25th, 2007
Via the Wall Street Journal, it seems that Papa Lucas is loosening his stranglehold on the Star Wars franchise and is going to release clips on starwars.com that fans can cut, add to and remix to create their own scenes and upload to the site.
You see, Lucas is notorious for suing anyone that might even be thinking of encroaching on his intellectual property. And according to the article, YouTube has over 98,000 videos relating to Star Wars – that’d be a lot of suing and a lot of happy lawyers.
But instead of fighting to try and regain control, Lucasfilm is embracing not having control. Not only that, but they are trying to make starwars.com the center of the SW video universe (pun totally intended).
They think it will be a great way to re-engage their fans and keep the franchise alive. That remains to be seen. But they even poke fun at themselves and let you remix and edit that annoying Jar-Jar:
One category devoted to a much-maligned lizard-like character from the three “Star Wars” prequels urges fans: “Don’t be shy. Here’s your chance to edit Jar Jar.”
Now your talkin’.
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