You make me sad.
I have been a big fan since my college days and my first pair of e-wires. And I still have a few of your sunglasses that I run and cycle in from time-to-time, although you’ve been replaced with Ray-Ban for my everyday wear. But, like I said, I’m still a big fan.
And […]

Greetings blog readers! It is great to be back after a wonderful vacation last week. My husband and I made a few stops, but the most remarkable was a few days of relaxation at the Greenbrier resort in West Virginia. The Greenbrier was established in the late 18th century and has […]

Via the Wall Street Journal, it seems that Papa Lucas is loosening his stranglehold on the Star Wars franchise and is going to release clips on starwars.com that fans can cut, add to and remix to create their own scenes and upload to the site.
You see, Lucas is notorious for suing anyone that might even […]

This past Tuesday, I tuned in to watch ‘On the Lot.’ I really wasn’t sure I wanted to add another reality –based show into my life. But the first episode hooked me for more.
I think the first episode was brilliant because it focused on “the Hollywood pitch.” Brent Ratner hit it on the […]

So as we are a company that brings the disciplines of identity and word of mouth marketing together, we get approached quite often about creating viral videos – not something we do, really, as a marketing effort, but it is under the umbrella of WOMM. And I thought that it might be a good exercise […]

I would like to take this opportunity to apologize for the fact that every single post I have done lately has been about theatre. Summer is a busy time for me, dramatically speaking (that is - in regards to drama… not in a dramatic tone of voice), so that’s what comes out when I […]

It’s no secret that I think RFPs are evil. Well my friends, Kraft has gone and just added fuel to that fire. AdAge reports (annoying registration required) that the Oscar Mayer, Kraft Singles, Ritz, Triscuit and Grey Poupon brands are all up for grabs. And not only is Kraft demanding “that the shops give up […]

Talking to companies about word of mouth marketing – especially organic WOM – and how it can fit into their identity, is both fun and interesting. They seem to get it most of the time. And get excited about it.
But then comes the dreaded Return-On-Investment (ROI) question. And I’m not going to get into that […]

Is that something that you tell people your company stands for? Hmm. You and about 21 million other companies. Because when you Google that phrase, you’re buried under a mountain of world-class claims.
Talk about a tired phrase. And, apparently, the price of admission these days.
So find something else. Come on, your customer deserves something […]

On occasion, Spike, Geno or I have shared some of the things that we’ve learned while working with the Fiskateers. Yesterday, I took away another lesson worth sharing. The week following our presentation of the Fiskateers case study at WOMMA ’s Basic Training event, I received a call from a representative of USAA. […]