Look, advertising isn’t going to go away, alright? But, as we always say around these parts, advertising is for AWARENESS. Not CREDIBILITY.
I say that to say this:
Have you seen those ads for that sleeping pill where the characters from the guy’s dreams show up when he can’t sleep? You know, Abe Lincoln and the beaver [...]

Janet Jackson held a contest for her fans to design the cover of her latest album. Shakira had fans send in clips of themselves dancing to “Hips Don’t Lie.” And Nine Inch Nails had their listeners re-mix one of their songs on Garage Band for a contest.
Well, a favorite band of Justin’s by the name [...]

Sorry I’ve been a bit absent from the blog recently, but I have been under a mountain of slides. I shudder to think what the % of total working hours of my career have been spent making, perfecting, or presenting slides. My first role at Dell had a very formal title - Corporate [...]

It’s no secret that I’m a big fan of the Blair Enns school of thought. He just recorded a podcast with Eric over at Jenerous and I strongly suggest that you take a listen when you get the chance. For me, it was great to be reminded why we don’t do spec work, answer RFPs, [...]

Just about every day, my twelve-year-old daughter comes home from school with messages and doodles all over her arms. These messages are usually from her girlfriends and range from silly, to “I love you girl” stuff. My daughter goes to a Catholic Middle school that is separated by sex, and has a strict dress code. [...]

As many of you know… I do a lot of work with The Warehouse Theatre here in beautiful downtown Greenville.  But the latest work is the most fun I’ve ever had on a marketing committee.  And that’s all I’ll tell you for now.  The rest, you’ll have to learn on your own like everyone else.

I know I sound like a broken record, but I came home from my recent trip to South Africa with many trinkets of wisdom. On of them came from Rich of Missing Link when he shared a story and pictures of his recent stay at the Four Seasons Doha. I in no way can do [...]

So you might have heard about the band Nine Inch Nails’ new album, Year Zero, and the campaign they’ve put together to promote it. Up until now, it’s been a bunch of weird websites linked together along with some swag, USB drives left in bathrooms and phone numbers. Kind of a “connect the dots” approach [...]

This is my final recap of my whirlwind 8-day trip of South Africa. First, I want to say “thank you” to EventWorx, Standard Bank and Missing Link and to the entire Espresso Tour Crew. Your hospitality won me over and South Africa will always have a special place in my heart.
Pretoria is a beautiful place, [...]

Seriously.
You’re not. And neither am I.
You know, the more I think about the boneheads that are desperately trying to buck the notion of word of mouth marketing – especially engaging in a meaningful dialogue with their client’s customers – the more I think it’s because of one thing: their egos.
But the time has come to [...]