Comments on: On Your Competition’s Processes http://brainsonfire.com/blog/2007/04/20/on-your-competitions-processes/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Mon, 08 Sep 2008 16:16:23 +0000 http://wordpress.org/?v=2.5.1 By: Transmission Content + Creative, Mark Goren, New Marketing Coach » Blog Archive » Wish I Wrote That – 6 http://brainsonfire.com/blog/2007/04/20/on-your-competitions-processes/#comment-52719 Transmission Content + Creative, Mark Goren, New Marketing Coach » Blog Archive » Wish I Wrote That – 6 Fri, 27 Apr 2007 18:09:33 +0000 http://brainsonfire.com/blog/on-your-competitions-processes/#comment-52719 [...] The Post Brains on Fire > On your competition’s process [...] [...] The Post Brains on Fire > On your competition’s process [...]

]]> By: Stephen Denny http://brainsonfire.com/blog/2007/04/20/on-your-competitions-processes/#comment-50253 Stephen Denny Mon, 23 Apr 2007 15:04:34 +0000 http://brainsonfire.com/blog/on-your-competitions-processes/#comment-50253 Spike: this is a very insightful post. Everybody's looking for the 'magic bullet' when it comes to the hard, heavy lifting of re-engineering their processes. But let's not call the exercise futile -- you just boiled it down to 'the plane between your feet', so concentrate your competitive analysis in that space and look at the 'pre' part of their process in the most efficient manner possible. Are they practicing the lost art of 'club mojo' and swinging it around aimlessly prior to getting between the feet? Are they chopping at it from 12 inches away? I'm no golfer (and from what I've seen, most golfers aren't golfers, either), but as an aging former tennis instructor (and current Little League combination coach/bat boy), but it sounds like a familiar problem to what I've faced before; clearly, as a marketer, I've answered this question before, too. . How do you get the club to the point of contact so that you have the least variability, time after time? (An easily repeatable, scalable, predictable process). . How do you concentrate your efforts on eliminating variability between the feet? (What can you instill in the client -- or identify in the competition -- that creates or reduces variability). . How do you document the 'right' process and ensure that it will live and evolve over numerous headcount turnovers? Sounds like a fun assignment -- good luck with it! Spike: this is a very insightful post. Everybody’s looking for the ‘magic bullet’ when it comes to the hard, heavy lifting of re-engineering their processes. But let’s not call the exercise futile — you just boiled it down to ‘the plane between your feet’, so concentrate your competitive analysis in that space and look at the ‘pre’ part of their process in the most efficient manner possible.

Are they practicing the lost art of ‘club mojo’ and swinging it around aimlessly prior to getting between the feet? Are they chopping at it from 12 inches away?

I’m no golfer (and from what I’ve seen, most golfers aren’t golfers, either), but as an aging former tennis instructor (and current Little League combination coach/bat boy), but it sounds like a familiar problem to what I’ve faced before; clearly, as a marketer, I’ve answered this question before, too.

. How do you get the club to the point of contact so that you have the least variability, time after time? (An easily repeatable, scalable, predictable process).

. How do you concentrate your efforts on eliminating variability between the feet? (What can you instill in the client — or identify in the competition — that creates or reduces variability).

. How do you document the ‘right’ process and ensure that it will live and evolve over numerous headcount turnovers?

Sounds like a fun assignment — good luck with it!

]]> By: Spike http://brainsonfire.com/blog/2007/04/20/on-your-competitions-processes/#comment-49280 Spike Fri, 20 Apr 2007 17:38:26 +0000 http://brainsonfire.com/blog/on-your-competitions-processes/#comment-49280 Hey Michael, thanks for the comment. We're still talking to the potential client, so I'll post on here when anything happens! Hey Michael, thanks for the comment. We’re still talking to the potential client, so I’ll post on here when anything happens!

]]> By: Michael Morton http://brainsonfire.com/blog/2007/04/20/on-your-competitions-processes/#comment-49272 Michael Morton Fri, 20 Apr 2007 17:09:37 +0000 http://brainsonfire.com/blog/on-your-competitions-processes/#comment-49272 I agree with Greg's thought. However, would you take that explanation back to the potential client? If so, did the client sign on? I agree with Greg’s thought. However, would you take that explanation back to the potential client? If so, did the client sign on?

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