On Monday, April 30, Brains on Fire will be participating in the one-day blog silence in remembrance of the victims at Virginia Tech and other victims of violence around the globe.

I own a BMW. (Don’t worry, it’s old and used.) And because of that automobile, I’ve fallen for the brand. I love ii and what it stands for. Because I love how it handles differently (and better) than any other automobile (notice I didn’t say “car”) I’ve driven. I love the sound of the engine […]

Okay. Okay. I know that some “off-the-shelf” solutions are the best way to go. Like when you’re talking about software packages or something of that nature. But I’m fed up with people claiming that they have an off-the-shelf marketing solution – especially when it comes to word of mouth marketing. Look, each company is as […]

You may already aware of the huge number of vacation days that American’s leave unused each year - Expedia used the facts and figures surrounding this in an advertising campaign last year. The estimate is that this year we will collectively lose 439 vacation days. Couple the unused days with the fact that […]

After attending my seventh WOMMA event you might ask does a WOMMA event still have it. The energy, conversations and the content. In my opinion YES. I do miss Andy’s energy but the current WOMMA staff organized a wonderfully rich experience. I was really looking forward to hearing Chip Heath author of Made to […]

Just a little note to recognize that today marks the two year birthday for the Brains on Fire blog. Ah, the terrible twos. So does that mean our blog will start to throw tantrums, use the word “no” a lot and talk back?
Oh yeah, we already do that.
What a fascinating, inspiring, rewarding and engaging trip […]

In our over complicated, over stimulated world, the role a company like Brains on Fire plays in the world is pretty rewarding. I know it sounds lofty, but I believe we are helping build a better world. I believe we are helping brands become more than just a set of attributes with a visual identity. […]

So this week I was asked by a potential client to shoot holes in a competitors process. I opened up the discussion to the team here and I got a powerful response from our Chief Inspiration Officer, Greg Cordell:
Ever take a Golf Lesson?
You really should some time. You should take a golf lesson from five […]

Some of us are hanging out in the Big Easy this week (which is STILL a fantastic, amazing place) at the Word of Mouth Marketing Association’s Word of Mouth Basic Training. And, as always, I’m hearing some very cool things. So here are some tidbits from day 1:
From Made to Stick’s co-author, Chip Heath:
Identity is […]

Okay, last week I left you a little teaser post. So this week, I’m going to give you the real skinny.
I am on the marketing committee and the season selection committee for The Warehouse Theatre here in Greenville. Lately, those two committees have come together in a big way. Traditionally, when a […]