You know… I love chit-chatting about WOM and identity and all that good, “relevant” stuff as much as the next blogger, but I also think it’s important that we let you in on the culture here a little bit too. So, we’re hoping to make the commitment to photograph the exciting, interesting and sometimes [...]

One of the most remarkable experiences that I was lucky enough to have at SXSWi was spending time with Lionel Menchaca, editor, moderator and chief blogger at Direct2Dell and his team who are focused on Dell’s new media outreach efforts. Because we get so many questions about large corporations opening their doors to [...]

Today started bright and early with a 5:30 wake up call,  then off to Atlas Studios for Espresso Session 2: JoBurg. Atlas Studios is an interesting space. Cool vintage curved ceilings with hardwoods and exposed brick. As usual, the EventWorx crew turned the space into a cozy coffee lounge. I tuned my presentation a bit [...]

Imitation is the sincerest form of flattery, eh?
Bullcrap it is.
Taylor pointed me to this interesting story, where one of those logo factories has been caught ripping off the work of SimpleBits. I’m tellin’ you, brothers and sisters, this is the sort of thing that gets me all hot and bothered – in a throw my [...]

If you would have asked me a year ago if I would be visiting South Africa twice in the same month. I hope have said how, and why?
Well I’m very lucky to have been asked by EventWorx and Standard Bank to talk Word of Mouth for this years Espresso Sessions. Four stops around South Africa. [...]

Geno’s back in South Africa. We can’t keep him away from that country. This time, he’s headed out on a weeklong trek across the country with Standard Bank, who is sponsoring the “coffee break” tour. G will be talking to small and mid-sized companies about the intricacies of creating communities. If you’ll miss him as [...]

The source behind that brilliant Hillary Clinton/1984 “Vote Different” spoof has been revealed and it turns out to be off-hours work of a former employee of Blue State Digital - the team that built Barack Obama’s website. The creator, Phillip DeVellis, is very clear that the piece was created on a Sunday, at his [...]

I had the opportunity to speak at an event in the great Midwest early this week alongside  none other than the President Emeritus of the Word of Mouth Marketing Association, Andy Sernovitz. It was a great time and the audience threw a lot of thoughtful questions our way in a panel-session at the end of [...]

In the most absurd online media news since Vanilla Ice hosted an online competition inviting consumers to rap about tax time, Kevin Federline has launched his own Yahoo-powered search engine to promote whatever it is that he promotes these days. And unlike Google search, which gives you nothing in return for your search but [...]

Another entry in our long-standing love affair with YouTube…
People are often surprised when I tell them that Greenville, SC is home to two arts high schools - The Fine Arts Center and The Governor’s School for the Arts and Humanities. Who would have guessed that this little Southern city would be such a haven [...]