In 1881 how would you start a national word of mouth marketing campaign for a self invented product? William H. Luden might have started small cooking up chocolate and menthol cough drops from the rear of his father’s jewelry shop in Reading, Pennsylvania. But Luden was a visionary, and as our friend John Moore [...]

Why don’t the guys at these direct mail houses join up with the CIA to figure out the whereabouts of terrorists?
Seriously.
Those guys (read: punks) find me any and everywhere I go.
I’m just sayin’.

CAUTION: Potential horn-tootin’ ahead…
As I mentioned before, yesterday was the first-ever FIRE Sessions here at Brains on Fire. We invited a handpicked group of clients and kindred spirits who came in from all over the country for a one-day intimate gathering and sharing of insight.
Jackie Huba was with us to talk and facilitate discussion about [...]

Sorry, no post today (well, except for this one).
Brains on Fire is in suspended animation today as we hang out with Jackie Huba, John Moore and a handful of other kindred spirits at the Innovate Building for the first ever FIRE Sessions.
More to come.

I don’t wanna beat a dead horse, but I can’t let this issue die without giving my two cents. Whether you think that Interference did a great job for their client or were irresponsible, selfish, childish boneheads for their actions, you’d be hard-pressed to disagree with the fact that they helped the rest of the [...]

I always have a blast visting LA. And this last trip was no different. Virginia blogged earlier about our trip west to meet the international marketing folks for Fiskars Brands, what an interesting and educational experience to talk marketing with these guys. After these marketing meetings I got to spend some time on the floor [...]